Franklin, Tenn. -- Tablets and smartphones are redefining the retail shopping experience and will be a $5 billion market per year by 2015, according to a new research report by IHL Group.
The study, Mobility: A Gutenberg Moment for Retail, A Threat to POS, found that the release of the Apple iPad and Amazon Kindle Fire have created price points and form factors for mobile devices that are finally allowing retailers to arm their associates with tools that will transform the in-store experience.