Content about Kevin Moffitt

May 11, 2011

By Kevin Moffitt, VP Strategy & Customer Experience, CrossView, Inc.

By Kevin Moffitt,

March 3, 2010

By Kevin Moffitt,

There is no denying that social media presents a significant opportunity for retailers. Connecting your customers simultaneously to each other and to your brand is a potentially a powerful marketing strategy.

However, any e-commerce/cross-channel marketing strategy, particularly those that encompass social media, should be both:

   1. Closely aligned to customer needs and behaviors; and