Content about Kevin Ertell

January 11, 2011

The use of mobile phones in retail is increasing dramatically, according to a survey released at the National Retail Federation’s Annual Convention & Expo in New York City.

The use of mobile phones in retail is increasing dramatically, according to a survey released at the National Retail Federation’s Annual Convention & Expo in New York City. The study, conducted by ForeSee Results and entitled “Explosion in Mobile Retail Provides Huge Opportunity for Retailers,” found that shoppers are using mobile phones to access websites and apps more than ever before.