Retail facades and storefronts have come under increased scrutiny in recent years for the important role they play in brand identity. Chain Store Age talked with Oldcastle BuildingEnvelope’s Kent Baumann about trends in building envelope solutions and how the industry is evolving.
If retailers want to survive in the new economy and volatile marketplace, their focus needs to be on the customer and providing the best service and shopping experience possible. Increasingly, mobile strategies are helping them achieve this goal.
