Content about Kent Smith

September 6, 2012

By Kent Smith, Galleria Retail Technology Solutions

By Kent Smith, Kent.Smith@galleria-rts.com

Virtually all grocery stores, especially large chain grocery operators, are dealing with the same dilemma when it comes to clustering customers by linking point-of-sale data with loyalty card program information.

And, based on the two very different types of data generated by POS and loyalty cards, it’s obvious to see why grocers are in a quandary on how to approach the issue.