Content about Justin Schuster

February 14, 2011

More than one-third of customers who returned gifts they received this past holiday season were not satisfied with their return experiences, according to a new study released by MarketTools, which provides software and services for market research and enterprise feedback management.

San Francisco -- More than one-third of customers who returned gifts they received this past holiday season were not satisfied with their return experiences, according to a new study released by MarketTools, which provides software and services for market research and enterprise feedback management.

The study found that of those not satisfied with the return process, 32% cited the retailer’s return policy as the main source of angst, 23% were unhappy with the form of refund the retailer provided, and 22% were dissatisfied with long lines.