Content about Jeff Weidauer

August 16, 2013

By Jeff Weidauer, Vestcom International

By Jeff Weidauer, jweidauer@vestcom.com

June 25, 2012

By Jeff Weidauer, Vestcom International

By Jeff Weidauer, jweidauer@vestcom.com

Showrooming is the latest in what appears to be a never-ending series of paradigm shifts for retailers. This is the relatively new activity where shoppers visit a brick-and-mortar store, look at a product, and buy it online. Best Buy is possibly the hardest-hit; it’s been slapped with the unfortunate moniker “Amazon Showroom,” which describes just how widespread this phenomenon has become.

February 6, 2012

By Jeff Weidauer, Vestcom International

By Jeff Weidauer, jweidauer@vestcom.com

August 23, 2011

By Jeff Weidauer, VP marketing and strategy, Vestcom International Inc.

By Jeff Weidauer, jweidauer@vestcom.com

Say what you like about marketers, we never lack for new ways to describe and define what we do. There is shopper marketing, mobile marketing, online marketing, direct marketing, and now integrated marketing and multichannel marketing.

April 20, 2011

By Jeff Weidauer, is VP marketing and strategy, Vestcom International Inc.

By Jeff Weidauer, jweidauer_@_vestcom.com

One of the drawbacks of today’s connected global economy is the pervasive homogeneity in nearly everything. One can visit any state -- indeed, nearly any country -- and see many of the same stores and restaurants offering the same products.