Content about Jay Leyden

December 9, 2010

Today, retail companies have realized that projecting a consistent and positive brand image to their customers is a major factor in achieving customer satisfaction.

By Jay Leyden, jay.leyden@fmfacilitymaintenance.com

Today, retail companies have realized that projecting a consistent and positive brand image to their customers is a major factor in achieving customer satisfaction. That means everything from lighting standards and cleanliness to HVAC and exterior landscaping are potentially as important to their brand as, say, their advertising campaign or the quality of their products.