Content about Janet Hoffman

October 10, 2011

Accenture forecasts ‘careful’ and ‘controlled’ holiday spending

An overwhelming majority (72%) of U.S. consumers expect their holiday spending to be “careful” or “controlled” in 2011, according to Accenture’s annual consumer holiday shopping study.

New York City -- An overwhelming majority (72%) of U.S. consumers expect their holiday spending to be “careful” or “controlled” in 2011, according to Accenture’s annual consumer holiday shopping study. Discounts, sales and prices are still top of mind this holiday, with 40% of consumers saying an item being on sale is the single most important factor in their decision to purchase.

March 7, 2011

Shopper Connections

Retailers have learned that the only way to survive in a tight economy is to know their shoppers’ expectations and preferences, and deliver specific service based on these needs.

Retailers have learned that the only way to survive in a tight economy is to know their shoppers’ expectations and preferences, and deliver specific service based on these needs. As chains interact with shoppers across new and evolving channels, however, they must support consumer-centric strategies with analytics that monitor shoppers’ habits and preferences to ensure they deliver the personalized service, regardless of the channel in which they shop.  

December 16, 2010

Survey: Smartphones by bargain-hunting consumers changing customer-retailer relationship

A survey released Wednesday by Accenture revealed that the growing use of smartphone technology and the economic downturn have encouraged cost-conscious consumers to explore alternative retail channels, such as online and smartphones, to secure bargains.

New York City -- A survey released Wednesday by Accenture revealed that the growing use of smartphone technology and the economic downturn have encouraged cost-conscious consumers to explore alternative retail channels, such as online and smartphones, to secure bargains.