Content about Ipsos

March 14, 2013

Google came out on top, followed by Amazon and Apple, in a new survey by market research company Ipsos called “The Most Influential Brands in the United States 2013.”

New York -- Google came out on top, followed by Amazon and Apple, in a new survey by market research company Ipsos called “The Most Influential Brands in the United States 2013.” The survey, which asked U.S. consumers to rate 100 leading brands on a wide variety of attributes, determined that the dimensions or factors that drive a brand’s influence are: engagement; trustworthy; leading edge; corporate citizenship; and, presence.

March 14, 2013

Google came out on top, followed by Amazon and Apple, in a new survey by market research company Ipsos called “The Most Influential Brands in the United States 2013.”

New York -- Google came out on top, followed by Amazon and Apple, in a new survey by market research company Ipsos called “The Most Influential Brands in the United States 2013.” The survey, which asked U.S. consumers to rate 100 leading brands on a wide variety of attributes, determined that the dimensions or factors that drive a brand’s influence are: engagement; trustworthy; leading edge; corporate citizenship; and, presence.

March 4, 2013

A report released by Ipsos found that affluent optimism in the U.S. economy rose significantly in February.

New York -- A report released Monday by Ipsos found that affluent optimism in the U.S. economy rose significantly in February.

September 20, 2012

An annual seasonal hiring survey released by Snagajob indicates that more holiday jobs will be available this year than have been expected in any previous season in the study’s five-year history. 


Richmond, Va. -- An annual seasonal hiring survey released Thursday by Snagajob indicates that more holiday jobs will be available this year than have been expected in any previous season in the study’s five-year history.  


The survey of more than 1,000 hourly hiring managers with responsibility for seasonal hiring, conducted by IPSOS Public Affairs for Snagajob, included the following highlights:

August 23, 2012

Survey results unveiled by online coupon site RetailMeNot.com and Ipsos Public Affairs found that an overwhelming number of consumers think the economy is in dire straits.

New York -- Survey results unveiled Thursday by online coupon site RetailMeNot.com and Ipsos Public Affairs found that  an overwhelming number of consumers think the economy is in dire straits. As well, this pessimistic group is shoppers to adjust their holiday consumption behaviors and shop earlier this year.  

Specific findings of the report include:

August 23, 2012

Survey results unveiled by online coupon site RetailMeNot.com and Ipsos Public Affairs found that an overwhelming number of consumers think the economy is in dire straits.

New York -- Survey results unveiled Thursday by online coupon site RetailMeNot.com and Ipsos Public Affairs found that  an overwhelming number of consumers think the economy is in dire straits. As well, this pessimistic group is shoppers to adjust their holiday consumption behaviors and shop earlier this year.  

Specific findings of the report include: