Content about Internet marketing

August 19, 2014

Four-in-five consumers are turning to search engines to find information about local businesses, products and services. Those local searchers are turning into customers at a high rate.

By Andrew Schneider, ZOG Digital

June 4, 2014

Kenshoo, a provider of predictive media optimization technology, announced the beta release of its newest digital marketing targeting solution, Intent-Driven Audiences (IDA), which matches clicks on search engine ads to audiences on Facebook in real-time.

San Francisco -- Kenshoo, a provider of predictive media optimization technology, announced the beta release of its newest digital marketing targeting solution, Intent-Driven Audiences (IDA), which matches clicks on search engine ads to audiences on Facebook in real-time. This allows marketers to show ads to consumers that have searched for specific keywords and also use Facebook’s targeting capabilities to find more customers like them.

March 10, 2014

When it comes to interactive marketing, too many retailers myopically focus on site visits, hits, or traffic. SEO and SEM are the most popular areas of focus, and I equate this to sports teams’ exclusive focus on scoring as many points as possible.

By Gian Genovesi, Briteskies

When it comes to interactive marketing, too many retailers myopically focus on site visits, hits, or traffic. SEO and SEM are the most popular areas of focus, and I equate this to sports teams’ exclusive focus on scoring as many points as possible. Increasing the points your team scores, similarly to the traffic your site obtains, is a factor of success, but in no way the end-all-be-all in e-commerce success. After all, of the top 10 scoring offenses in NFL history, only one has won the Super Bowl.

October 28, 2013

According to a recent report from Gleanster Research, 62% of retail marketers feel that changing consumer preferences and channel proliferation are the top two challenges they face when it comes to improving their customer’s online experience.

By Oliver Jaeger, jaeger@e-spirit.com

September 30, 2013

Monetate is releasing two new products that will bring its big data marketing acceleration technology to retention and acquisition channels.

Chicago – Monetate is releasing two new products that will bring its big data marketing acceleration technology to retention and acquisition channels. The addition of Monetate Email and Monetate Display expands the Monetate Acceleration Cloud.

February 11, 2013

By Rob Schmults, Intent Media

January 21, 2013

Survey results released by Infogroup Targeting Solutions and Yesmail Interactive found that almost 70% of companies plan to spend more on data-related marketing initiatives in 2013, with a heavy emphasis on hiring.

Portland, Ore. -- Survey results released Monday by Infogroup Targeting Solutions and Yesmail Interactive found that almost 70% of companies plan to spend more on data-related marketing initiatives in 2013, with a heavy emphasis on hiring.

More than half of the respondents surveyed said they plan on adding new employees to oversee their data efforts this year, including analysts and executives.

December 3, 2012

Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy.

Chicago -- Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy. The executives said social media accounts for 10% of their holiday advertising and marketing budgets this year.

July 23, 2012

By Dr. Melody King, Treepodia

By Dr. Melody King, melodyk@treepodia.com

July 18, 2012

Amazon ranks as the coolest mobile or social affiliate program, according to a survey conducted by EPiServer, a provider of multichannel digital marketing and e-commerce software.

Chicago -- Amazon ranks as the coolest mobile or social affiliate program,  according to a survey conducted by EPiServer, a provider of multichannel digital marketing and e-commerce software. The  survey was conducted among CEOs, VPs, directors and e-commerce managers at more than 94 organizations including retailers, manufacturers, wholesalers, catalogers, web-only merchants and local-retailers.

April 13, 2012

By Seth Sarelson, RevTrax

By Seth Sarelson, seth@revtrax.com

In 2009, Terry Lundgren, the CEO of Macy's, gave the keynote address at Shop.org, discussing how “the power of e-commerce extends far beyond the keyboard and right onto the sales floor.” Lundgren went on to say that Macy’s believes that $5 billion of in-store sales is influenced by the Internet.

March 19, 2012

By Tim Callan, RetailNext

By Tim Callan, timcallan.blogspot.com

With store closures and falling revenue threatening major retail chains, maximizing store productivity is more important than ever before. While it’s been proven for many years that website analytics can drive dramatic improvement in online retail environments, so far most brick-and-mortar retailers are engaged in only rudimentary measurement.

August 23, 2011

By Jeff Weidauer, VP marketing and strategy, Vestcom International Inc.

By Jeff Weidauer, jweidauer@vestcom.com

Say what you like about marketers, we never lack for new ways to describe and define what we do. There is shopper marketing, mobile marketing, online marketing, direct marketing, and now integrated marketing and multichannel marketing.

June 24, 2011

By Margaret Kuchler, senior industry marketing manager, Akamai Technologies

By Margaret Kuchler, mkuchler@akamai.com

November 2, 2010

If you are like most retail brands, you put a significant amount of ongoing effort into managing your online presence.

By Mark Sambrooke, sambrooke@screenscape.net

August 9, 2010

Specialty bike retailer Performance Bicycle said Tuesday it has appointed John Buleza as VP direct...

June 28, 2010

Consumers’ increasing appetite for mobile applications is driving online retailers to speed up their mobile...

May 23, 2010

Among the news circulating the convention floor at ICSC’s annual RECon show in Las Vegas...

May 19, 2010

Accenture has entered into an agreement to acquire assets from CadenceQuest, a company that specializes...

December 7, 2008

Nearly one-third (32%) of chief marketing officers at leading U.S. retailers said that their holiday...

August 31, 2008

Retailers love e-mail blasts because they are a cheap way to reach online shoppers...

July 31, 2008

Outdoor-lifestyle retailer Cabela’s, Sidney, Neb., wants the right content to show up on a...

June 30, 2008

When Oscar Austad created Austad’s Golf in the 1960s, he had a simple mission:...

October 22, 2007

Decision Intelligence, Inc.,...

August 31, 2007

The Internet has leveled the commerce playing field by giving businesses of all sizes...