Content about Interbrand

September 11, 2014

Learn about emerging brands on the cusp of break-out success and formerly solid brands in need of a reset in this exclusive report, More Climbers & Fallers.

Learn about emerging brands on the cusp of break-out success and formerly solid brands in need of a reset in this exclusive report, More Climbers & Fallers.

A digital follow-up to Chain Store Age’s annual State of the Industry Report from Interbrand Design Forum, the report sheds light on retailers who know how to connect with customers in a transforming marketplace.

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July 23, 2014

Interbrand, a leading global brand consultancy, announced Wednesday that Lee Carpenter is leaving his current position as CEO of the North America region.

Dayton, Ohio -- Interbrand, a leading global brand consultancy, announced Wednesday that Lee Carpenter is leaving his current position as CEO of the North America region. Carpenter, CEO of Interbrand North America since 2007, will step down from his full-time role, effective July 23. He will continue to advise Interbrand during the next three months, but has decided to focus his attention on other personal opportunities.   

June 5, 2014

Emma & Roe, a new concept from Australia-based, global jewelry retailer Michael Hill International, has opened its doors in Queensland, Australia.

Emma & Roe, a new concept from Australia-based, global jewelry retailer Michael Hill International, has opened its doors in Queensland, Australia. Focused on the jewelry charms business, Emma & Roe stands out for its bold but feminine visual stylings. Clean lines are accented with touches of elegance to balance Emma & Roe’s sophistication and moments of playfulness. The color palette features a signature berry color, complemented by a fresh, youthful bright pink and a neutral slate grey.

May 6, 2014

Retail design and brand strategy firm Interbrand Design Forum announced that Ryan Brazelton has returned to the company as a senior director of design.

Dayton, Ohio -- Retail design and brand strategy firm Interbrand Design Forum announced that Ryan Brazelton has returned to the company as a senior director of design.  

Most recently Brazelton worked for Aveda as global design director. In that role he oversaw store design, packaging and the development of corporate collateral, in addition to campaign design across all forms of media. Prior to that, he served as design director at Fitch. Brazelton was previously with Interbrand Design Forum for six years as the group leader of graphic design.

May 1, 2014

There is no substitute for a strong brand — whatever the sales channel. That’s the basic underlying premise of Interbrand’s annual “Best Retail Brands” report, which ranks the top 50 North American and international retailers by brand value. It’s a premise worth keeping in mind amid all the online versus offline talk. As Interbrand global CEO Jez Frampton puts it: “In the end, it is the brand, not the footprint, that will endure.”

April 8, 2014

Walmart is the most valuable retail brand in North America, with a brand value estimated at $131.8 billion, according to Interbrand's "Best Retail Brands" report.

Dayton, Ohio – Walmart is the most valuable retail brand in North America, with a brand value estimated at $131.8 billion, according to Interbrand's "Best Retail Brands" report. The retail powerhouse maintains its number one spot and, even with a 6% decline in brand value, it retains an enormous margin over its closest competitor Target, whose brand value is put at $27.1 billion, an 8% increase over 2013.

February 25, 2014

Interbrand announced that it has acquired one of the United Kingdom’s leading international retail design consultancies, HMKM.

London -- Interbrand announced that it has acquired one of the United Kingdom’s leading international retail design consultancies, HMKM. The move, which recognizes the importance of brand experience in an increasing digital and omnichannel retail environment, brings together two highly complementary companies, uniquely prepared to meet the challenges of the current retail landscape, Interbrand said.

February 25, 2014

Interbrand announced that it has acquired one of the United Kingdom’s leading international retail design consultancies, HMKM.

London -- Interbrand announced that it has acquired one of the United Kingdom’s leading international retail design consultancies, HMKM. The move, which recognizes the importance of brand experience in an increasing digital and omnichannel retail environment, brings together two highly complementary companies, uniquely prepared to meet the challenges of the current retail landscape, Interbrand said.

October 11, 2013

Retail design and brand strategy firm Interbrand Design Forum has added nine new associates as business continues to grow with key retail and manufacturing clients.

Dayton, Ohio -- Retail design and brand strategy firm Interbrand Design Forum has added nine new associates as business continues to grow with key retail and manufacturing  clients.
 
Allen McCormick has been named executive director, overseeing relationships with key client partners. Becky Lau was hired as senior consultant, strategy and analytics. Aaron Stancik is also new to the Strategy & Analytics group where he will serve as a senior consultant working on projects for Michael Hill and FedEx.

October 1, 2013

Apple is the most valuable brand in the world, replacing Coca-Cola, which held the top position for 13 years, according to an annual study by brand consultancy Interbrand.

New York -- Apple is the most valuable brand in the world, replacing Coca-Cola, which held the top position for 13 years, according to an annual study by brand consultancy Interbrand.
 
Apple’s brand value jumped 28% to $98.3 billion, followed by Google, with a brand value of $93.3 billion. Coca-Cola, which has held the top spot since Interbrand issued its first Best Global Brands report in 2000, fell to third place, at $79.2 billion. (The top 25 brands are ranked below.)
     

September 10, 2013

Retail design and brand strategy firm Interbrand Design Forum, the retail division of Interbrand, said it has hired Dirk Defenbaugh as managing director.

Dayton, Ohio -- Retail design and brand strategy firm Interbrand Design Forum, the retail division of Interbrand, said it has hired Dirk Defenbaugh as managing director.

August 7, 2013

Retail design firm Interbrand Design Forum has announced seven new hires to support its continued growth.

Dayton, Ohio -- Retail design firm Interbrand Design Forum has announced seven new hires to support its continued growth. Staff additions include three new members to the environmental design team, a fixture specialist and several supporting staff members.

Ryan Slicer has been named Senior Environmental Designer. Previously he worked with WD Partners.

Amanda Handermann joins as an Environmental Designer. Before coming to Interbrand Design Forum she co-founded the Wig Wam Collaborative, a multi-disciplinary freelance design team.

July 22, 2013

Retail design firm Interbrand Design Forum has promoted Scott Smith to chief marketing officer.

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May 7, 2013

One hundred and forty one billion dollars. That's the estimated brand value of Walmart, according to Interbrand's "Best Global Brands" report. The annual study ranks the 50 most valuable U.S. retail brands, along with the top store brands in countries around the world.

March 21, 2013

Walmart holds on to the top spot in the annual ranking of the 50 most valuable U.S. retail brands from branding consultancy firm Interbrand.

Dayton, Ohio -- Walmart holds on to the top spot in the annual ranking of the 50 most valuable U.S. retail brands from branding consultancy firm Interbrand. The discounter’s brand value is put at $141 billion (up 1% from the 2012 report.). By comparison, the second-highest ranked U.S. brand, Target Corp., has a value of $25 billion. The Home Depot is solid at number three, with a brand value of nearly $23 billion.

February 22, 2012

How much is a brand worth? If the brand in question happens to be Walmart, the answer is an eye-popping $139 billion, according to Interbrand Design Forum’s ranking of the top 50 U.S. retail brands by brand value. The study calculates the financial net worth of retail brands based on three metrics: the brand’s financial performance, the role the brand plays in driving consumer selection, and the ability of the brand to secure the delivery of expected future earnings.

February 21, 2012

Walmart takes the top spot on a ranking of the most valuable U.S. retail brands from branding consultancy firm Interbrand.

Dayton, Ohio -- Walmart takes the top spot on a ranking of the most valuable U.S. retail brands from branding consultancy firm Interbrand. The discounter’s brand value is put at a whopping $139 billion. By comparision, the second highest ranked U.S. brand, Target Corp., has a value of $23 billion.

October 26, 2011

Pollo Campero, the fast-growing Latin chicken chain, unveiled a new prototype designed by Interbrand Design Forum.

Pollo Campero, the fast-growing Latin chicken chain, unveiled a new prototype designed by Interbrand Design Forum. Created with the American consumer in mind, the new design debuted in Webster, Texas. Two other locations are due to open in the Houston area by yearend.

August 22, 2011

The annual State of the Industry Report takes the spotlight in this issue of Chain Store Age, and it makes for some terrific — and illuminating — reading. It’s chock full of great insights and fascinating updates from around the globe. 


April 13, 2011

What’s in a brand? Resiliency for one thing. That’s one of the key takeaways from Interbrand Design Forum’s annual ranking of the 50 most valuable U.S. retail brands. The study is based on the idea that retail brands have a financial net worth that can be measured through three metrics: the brand’s financial performance; the role the brand plays in driving consumer selection; and brand strength, or the ability of the brand to secure the delivery of expected future earnings.


March 31, 2011

Walmart, Target, The Home Depot, Best Buy and CVS took top honors in Interbrand’s annual ranking of the 50 most valuable U.S. retail brands.

New York City -- Walmart, Target, The Home Depot, Best Buy and CVS took top honors in Interbrand’s annual ranking of the 50 most valuable U.S. retail brands. The U.S. brands are valued in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.

September 15, 2010

Retail is being hit with a wave of game-changing technology in the form of more...

September 12, 2010

Retail is being hit with a wave of game-changing technology in the form of more...

March 18, 2010

Walmart claimed top honors as the most valuable U.S. retail brand, followed by Target, Best...