Content about Interbrand

May 7, 2013

One hundred and forty one billion dollars. That's the estimated brand value of Walmart, according to Interbrand's "Best Global Brands" report. The annual study ranks the 50 most valuable U.S. retail brands, along with the top store brands in countries around the world.

March 21, 2013

Walmart tops list of most valuable U.S. retail brands; Macy’s, Amazon biggest risers

Walmart holds on to the top spot in the annual ranking of the 50 most valuable U.S. retail brands from branding consultancy firm Interbrand.

Dayton, Ohio -- Walmart holds on to the top spot in the annual ranking of the 50 most valuable U.S. retail brands from branding consultancy firm Interbrand. The discounter’s brand value is put at $141 billion (up 1% from the 2012 report.). By comparison, the second-highest ranked U.S. brand, Target Corp., has a value of $25 billion. The Home Depot is solid at number three, with a brand value of nearly $23 billion.

February 22, 2012

Sizing up Brand Value

How much is a brand worth? If the brand in question happens to be Walmart, the answer is an eye-popping $139 billion, according to Interbrand Design Forum’s ranking of the top 50 U.S. retail brands by brand value. The study calculates the financial net worth of retail brands based on three metrics: the brand’s financial performance, the role the brand plays in driving consumer selection, and the ability of the brand to secure the delivery of expected future earnings.

February 21, 2012

Walmart, Target, Home Depot top list of 50 most valuable U.S. retail brands

Walmart takes the top spot on a ranking of the most valuable U.S. retail brands from branding consultancy firm Interbrand.

Dayton, Ohio -- Walmart takes the top spot on a ranking of the most valuable U.S. retail brands from branding consultancy firm Interbrand. The discounter’s brand value is put at a whopping $139 billion. By comparision, the second highest ranked U.S. brand, Target Corp., has a value of $23 billion.

October 26, 2011

Pollo Campero Debuts New Prototype

Pollo Campero, the fast-growing Latin chicken chain, unveiled a new prototype designed by Interbrand Design Forum.

Pollo Campero, the fast-growing Latin chicken chain, unveiled a new prototype designed by Interbrand Design Forum. Created with the American consumer in mind, the new design debuted in Webster, Texas. Two other locations are due to open in the Houston area by yearend.

August 22, 2011

No Boundaries

The annual State of the Industry Report takes the spotlight in this issue of Chain Store Age, and it makes for some terrific — and illuminating — reading. It’s chock full of great insights and fascinating updates from around the globe.  

April 13, 2011

Sizing up  Brand Value

What’s in a brand? Resiliency for one thing. That’s one of the key takeaways from Interbrand Design Forum’s annual ranking of the 50 most valuable U.S. retail brands. The study is based on the idea that retail brands have a financial net worth that can be measured through three metrics: the brand’s financial performance; the role the brand plays in driving consumer selection; and brand strength, or the ability of the brand to secure the delivery of expected future earnings. 

March 31, 2011

Report ranks 50 most valuable U.S. retail brands

Walmart, Target, The Home Depot, Best Buy and CVS took top honors in Interbrand’s annual ranking of the 50 most valuable U.S. retail brands.

New York City -- Walmart, Target, The Home Depot, Best Buy and CVS took top honors in Interbrand’s annual ranking of the 50 most valuable U.S. retail brands. The U.S. brands are valued in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.

September 15, 2010

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Retail is being hit with a wave of game-changing technology in the form of more...

September 12, 2010

Retail is being hit with a wave of game-changing technology in the form of more...

March 18, 2010

Study: Walmart most valuable retail brand

Walmart claimed top honors as the most valuable U.S. retail brand, followed by Target, Best...