Content about Integrated marketing

August 23, 2011

By Jeff Weidauer, VP marketing and strategy, Vestcom International Inc.

By Jeff Weidauer, jweidauer@vestcom.com

Say what you like about marketers, we never lack for new ways to describe and define what we do. There is shopper marketing, mobile marketing, online marketing, direct marketing, and now integrated marketing and multichannel marketing.

September 29, 2010

Multichannel marketing solution-provider Harte-Hanks said Thursday that it has been selected by Manhattan-based Modell's Sporting...