Content about Insight

March 17, 2014

Roundy’s Supermarkets has selected Symphony EYC Customer Insights behavioral insights platform and expertise to enable customer-centric business processes.

Milwaukee – Roundy’s Supermarkets has selected Symphony EYC Customer Insights behavioral insights platform and expertise to enable customer-centric business processes. With Symphony EYC, Roundy's will gain and leverage consumer insights to optimize product selection, customer communication and other critical functions across all Roundy's grocery stores and pharmacies throughout the Midwest.

February 25, 2014

Tim Hortons is unveiling a strategic four-year growth plan for 2014-2018 called “Winning in the New Era.”

Oakville, Canada – Tim Hortons is unveiling a strategic four-year growth plan for 2014-2018 called “Winning in the New Era.” The plan, which has specific segments for the Canada, U.S., and international markets, includes the opening of 300 new U.S. locations by 2018.

February 11, 2014

Guitar Center has selected 360pi to increase their awareness of the competitive marketplace and to utilize the actionable insights gained from the 360pi intelligence to increase market competitiveness.

Westlake Village, Calif. - Guitar Center has selected 360pi to increase their awareness of the competitive marketplace and to utilize the actionable insights gained from the 360pi intelligence to increase market competitiveness. Guitar Center had been using another provider, but selected 360pi’s 360price and 360assortment products to deliver near real-time insights into their competitive set.

January 7, 2014

The Limited is extending its partnership with predictive analytics provider First Insight, Inc. to help make faster and more accurate design, buying and pricing decisions, thereby reducing markdowns and mitigating risks associated with new product introductions.

Columbus, Ohio – The Limited is extending its partnership with predictive analytics provider First Insight, Inc. to help make faster and more accurate design, buying and pricing decisions, thereby reducing markdowns and mitigating risks associated with new product introductions.

First Insight engages The Limited customers through online social engagement tools to gather real-time data on new products. This data is filtered through First Insight’s predictive analytic models to determine which products present the greatest opportunity.

September 24, 2013

As more dollars are spent online and consumers become savvier in product knowledge and comparison shopping, retailers must rethink their customer experience strategies.

New York -- As more dollars are spent online and consumers become savvier in product knowledge and comparison shopping, retailers must rethink their customer experience strategies.

Chain Store Age’s Webinar, “Creating the Ultimate Experience: Research Shows How to Increase Customer Loyalty,” will provide insight into how retailers can capture more revenue through a consistent and well-executed customer experience. Webinar attendees will receive a complimentary research report detailing the full research findings.

September 23, 2013

Rolfe Swinton, a creative, consumer insight and technology entrepreneur, has joined strategic brand and design firm Chute Gerdeman as CEO.

Columbus, Ohio -- Rolfe Swinton, a creative, consumer insight and technology entrepreneur, has joined strategic brand and design firm Chute Gerdeman as CEO. Co-founders Denny Gerdeman and Elle Chute will become co-chairmen of the company.

Swinton founded and built Lumi Mobile, a provider of mobile-enabled consumer insight technologies backed by WPP and Australian billionaire Chris Morris. He also co-founded Reality Mine, the leading provider of passive mobile data collection and behavioral analytics.

June 5, 2013

Specialty retailer Vera Bradley has helped boost the revenue and margins generated by its recently launched line of baby accessories by obtaining advance insight from consumers about what they would pay for certain products and also what features most interested them.

New York -- Specialty retailer Vera Bradley has helped boost the revenue and margins generated by its recently launched line of baby accessories by obtaining advance insight from consumers about what they would pay for certain products and also what features most interested them.

July 30, 2012

First Insight, which provides predictive analytics generated from online consumer engagements, announced an agreement with The Limited.

Pittsburgh -- First Insight, which provides predictive analytics generated from online consumer engagements, announced an agreement with The Limited. Terms of the deal were not disclosed.

The First Insight solution uses online social engagement tools to gather real-time preference, pricing and sentiment data on new products. This information is filtered through First Insight’s predictive analytic models to determine which products present the greatest opportunity.

June 21, 2012

First Insight said Thursday that it has forged an agreement with Saks Fifth Avenue Off 5TH to provide predictive analytics generated from online consumer engagements to help the outlet retailer make faster and more accurate buying and pricing decisions for new products.

Pittsburgh -- First Insight said Thursday that it has forged an agreement with Saks Fifth Avenue Off 5TH to provide predictive analytics generated from online consumer engagements to help the outlet retailer make faster and more accurate buying and pricing decisions for new products. These decisions are designed to reduce markdowns and out-of-stocks, as well as to mitigate risks associated with new product introductions.

April 23, 2012

By Joel Alden, Hana Ben-Shabat, Bobby Wehmeyer and Basil Wuson, A.T. Kearney

By Joel Alden, Hana Ben-Shabat, Bobby Wehmeyer and Basil Wuson, A.T. Kearney

To continuously delight customers, most retailers constantly alter product assortments, adjust prices or service offerings and refocus customer experiences. But how often are these actions based on meaningful consumer insights? When the phrase “consumer insight” is misused to refer to simple market research or interesting tidbits of information, then resulting business actions are often hit-or-miss.

December 8, 2011

With the holiday season in full swing, Mintel, a leading global supplier of consumer, product and media intelligence, has looked into its market intelligence to find out just what U.S. consumers do to make their holidays special.

Chicago -- With the holiday season in full swing, Mintel, a leading global supplier of consumer, product and media intelligence, has looked into its market intelligence to find out just what U.S. consumers do to make their holidays special.

Here are 10 interesting insights:
 
• Some 13% of U.S. consumers think a cell phone is a good gift for children aged 6-11, up from just 4% earlier this year.

September 7, 2011

Consumers are spending more, but doing so in fewer transactions, according to American Express Business Insights’ most recent Business Insights Spend Sights report.

New York City — Consumers are spending more, but doing so in fewer transactions, according to American Express Business Insights’ most recent Business Insights Spend Sights report.

The study, which examines spending patterns across several key categories, U.S. cities and demographic groups, finds that while economic uncertainty continues to dampen overall consumer confidence, a new pattern of less frequent but measurable splurging has become evident among a range of customer groups in several categories.

February 14, 2011

Wal-Mart Stores named Cindy Davis as executive VP Global Consumer Insights. In the position, she will lead the newly created Global Customer Insights team, helping both Walmart and Sam's Club understand broad consumer trends, provide insight into customers' needs across the world and create advanced analytical tools to support the business.

Bentonville, Ark. -- Wal-Mart Stores named Cindy Davis as executive VP Global Consumer Insights. In the position, she will lead the newly created Global Customer Insights team, helping both Walmart and Sam's Club understand broad consumer trends, provide insight into customers' needs across the world and create advanced analytical tools to support the business.

Davis most recently served as executive VP membership, marketing and e-commerce at the Sam's Club warehouse store division. A successor in that role will be named at a later date, Wal-Mart said.

June 20, 2010

DemandTec, a provider of on-demand optimization solutions for retailers and consumer products companies, announced that...

June 15, 2008

Nielsen Answers delivers a collection of powerful applications in a business-process-oriented framework. The intuitive design...

August 30, 2007

SAS has merged its BetterManagementLIVE and SAS Forum International events to create the new conference,...