Content about Identification

January 30, 2013

Apple granted trademark for its store design

Apple Inc. has been granted a trademark from the U.S. Patent and Trademark Office for its store design.

New York -- Apple Inc. has been granted a trademark from the U.S. Patent and Trademark Office for its store design. The trademark covers the furniture and fixtures, floors, lighting and shelves found in Apple stores, along with the “Genius Bar.”

In addition, the trademark covers Apple’s all-glass storefront design.

March 1, 2012

QR Codes: The Retailers’ Secret Weapon

Connectivity and convenience: that’s what today’s consumer wants more than ever before. And mobile marketing and more specifically, mobile barcodes, play a pivotal role in helping brands and retailers deliver in this new world of enhanced communications and on-demand information.

By Laura Marriott, lmarriott@neom.com

October 7, 2011

HSN to introduce QR on-air codes

HSN will introduce a new way for consumers to shop with their television when it debuts Quick Response codes live on HSN HD during its bi-annual “Innovation Weekend” event, which runs Oct. 7 to Oct. 10.

St. Petersburg, Fla. -- HSN will introduce a new way for consumers to shop with their television when it debuts Quick Response codes live on HSN HD during its bi-annual “Innovation Weekend” event, which runs Oct. 7 to Oct. 10. It will be the first ever retailer to use QR codes on-air.

September 1, 2011

DataBar: Is your supply chain prepared?

By Jane Fazzalari, VP, Retail Industry at JDA Software

By Jane Fazzalari

Since the global standards organization GS1 first announced its plans for DataBar — a new labeling system that stores massive amounts of product data — retail industry stakeholders have been discussing its potential impacts. Major retailers such as Target and Walgreens have already started replacing the standard UPC code on their coupons with DataBar bar code and updated their POS systems according to accommodate the new labelling system.

April 13, 2011

Sizing up  Brand Value

What’s in a brand? Resiliency for one thing. That’s one of the key takeaways from Interbrand Design Forum’s annual ranking of the 50 most valuable U.S. retail brands. The study is based on the idea that retail brands have a financial net worth that can be measured through three metrics: the brand’s financial performance; the role the brand plays in driving consumer selection; and brand strength, or the ability of the brand to secure the delivery of expected future earnings. 

October 3, 2010

Belk launching updated corporate identity

Belk has launched an updated corporate identity that projects the company's restated mission "to satisfy...

December 10, 2008

Datalogic Scanning Introduces QuickScan® Imager

Eugene, Oregon-based Datalogic Scanning is pleased to announce the immediate availability of the new QuickScan®...

October 5, 2008

Honeywell Introduces Wireless-Scanning Workhorse for Demanding Industrial Environments

Skaneateles Falls, N.Y.based Honeywell announced its newest addition to the 3800 linear barcode scanner family....

July 31, 2008

Returns Management Gets Smart

Retail forensics has turned the returns counter into a potential CSI episode—either a customer-service...