Content about Icebreaker

November 11, 2011

Grosvenor Americas said that its mixed-use building at 180 Post Street just off San Francisco’s Union Square will soon be home to Icebreaker, which will sell its exclusive line of merino wool adventure apparel in a new 1,500-sq.-ft. store.

San Francisco -- Grosvenor Americas said that its mixed-use building at 180 Post Street just off San Francisco’s Union Square will soon be home to Icebreaker, which will sell its exclusive line of merino wool adventure apparel in a new 1,500-sq.-ft. store.

The new store is slated to open on Nov. 21, and by March 2012 the New Zealand- based retailer will complete the store’s conversion to a “TouchLab” that enables customers to touch raw merino fibers.