Content about IBM Industry Solutions

November 4, 2011

Online holiday shopping in November is expected to grow 12% to 15% versus the year-ago period, with mobile devices such as iPads and Android phones helping to drive spending, according to the IBM Coremetrics Benchmark analysis which gathers data directly from the websites of more than 500 leading U.S. retailers.

Armonk, N.Y. -- Online holiday shopping in November is expected to grow 12% to 15% versus the year-ago period, with mobile devices such as iPads and Android phones helping to drive spending, according to the IBM Coremetrics Benchmark analysis which gathers data directly from the websites of more than 500 leading U.S. retailers. The analysis also predicts that 15% of people in the United States who log onto a retailer’s website during November will do so through a mobile device.