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August 2, 2012

By Dave Bruno, RedPrairie

By Dave Bruno, RedPrairie

Facebook. Twitter. ShopKick. iPhone. iPad. Android. Foursquare. SCVNGR. Cityville. Instagram.

The list of social, mobile, and now local apps, gadgets, games, and networks that have become part of most consumers’ lifestyles is virtually endless and all of them have demonstrated their ability to affect shopping behaviors. Consumers have issued a “SoMoLo” imperative. The critical question is how has retail responded?

June 28, 2012

A report by Bloomberg said that the Sprint-owned pay-as-you-go carrier Virgin Mobile will open 10 retail stores on Friday in Chicago, as part of its plan to leverage iPhone’s expansion into the prepaid wireless space.

Chicago -- A Thursday report by Bloomberg said that the Sprint-owned pay-as-you-go carrier Virgin Mobile will open 10 retail stores on Friday in Chicago, as part of its plan to leverage iPhone’s expansion into the prepaid wireless space.
 
With the openings, Virgin Mobile will become the second U.S. prepaid service to offer the Apple device, following the iPhone’s debut at Leap Wireless International on June 22.

June 27, 2012

TruConnect Mobile announced that Walmart is now the exclusive provider of its prepaid mobile broadband service Internet on the Go, powered by the MiFi 2200 Intelligent Mobile Hotspot.

Los Angeles -- TruConnect Mobile announced that Walmart is now the exclusive provider of its prepaid mobile broadband service Internet on the Go, powered by the MiFi 2200 Intelligent Mobile Hotspot.

The service plan has no monthly fee and the data balance never expires (if used once a year).

June 20, 2012

By Ed Weiser, Motorola Solutions

By Ed Weiser, motorolasolutions.com/mobilePOS

On a recent trip to an electronics store, I found myself contemplating the art of the sale – or more accurately, the digital technology that really drives the sale. While browsing, I overheard a woman discussing the features and benefits of several digital cameras with a sales associate. The exchange seemed pleasant enough and the associate helped her select a camera that best fit her needs.

June 20, 2012

TruConnect Mobile LLC announced it has partnered with Walmart Stores to deliver a new prepaid mobile broadband service called Internet on the Go.

Los Angeles -- TruConnect Mobile LLC announced it has partnered with Walmart Stores to deliver a new prepaid mobile broadband service called Internet on the Go.

The new offering, which is exclusively sold at Walmart, features a service plan from TruConnect with no monthly fee and where the data balance never expires (if used once a year). This is different from other low-cost prepaid monthly services where unused megabytes are wasted at the end of the month – potentially driving up the cost.

May 31, 2012

Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, comScore and The Partnering Group.

Washington, D.C. -- Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, comScore and The Partnering Group.

Additionally, the “2012 Social and Mobile Commerce Study” discovered that one third of smartphone owners who shop online share their location with a retailer.

May 23, 2012

With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly larger share of their web revenue.

Washington, D.C. -- With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly larger share of their web revenue. According to the 2012 Shop.org/Forrester Research Inc.’s State of Retailing Online survey, 49% of retailers say their average order value via a tablet is now higher than traditional web sales. Nearly three in 10 (28%) retailers say they are seeing about the same average order value from tablets as their website.

April 30, 2012

Wrapp, a new online gift service from Sweden, has launched in the United States, partnering with such retailers as Gap, H&M and Sephora to let consumers send free virtual gift cards to friends on Facebook.

New York -- Wrapp, a new online gift service from Sweden, has launched in the United States, partnering with such retailers as Gap, H&M and Sephora to let consumers send free virtual gift cards to friends on Facebook.

April 19, 2012

Apparel retailer Maurices said it has debuted a new mobile application designed to enhance its customers’ in-store shopping experience.

Duluth, Minn. -- Apparel retailer Maurices said Thursday it has debuted a new mobile application designed to enhance its customers’ in-store shopping experience.

April 16, 2012

While a Web presence is a prerequisite to doing business in the 21st century, the fact that 77% of consumers are now using tablet computers or smartphones to shop is forcing retailers to rethink their digital strategies, according to a survey from online price comparison engine PriceGrabber. Realizing this is not a decision to be taken lightly, retailers need to take steps to ensure that mobility can be an opportunity, and not a threat, to their business.

February 27, 2012

eBay on Monday announced a number of strategic moves including a new partnership with major carrier Three.co.uk; integrations with merchants such as Yotel and Entradas.com; and mobile app updates that evolve mobile commerce selling and shopping experiences for consumers.

Barcelona -- eBay on Monday announced a number of strategic moves including a new partnership with major carrier Three.co.uk; integrations with merchants such as Yotel and Entradas.com; and mobile app updates that evolve mobile commerce selling and shopping experiences for consumers.

January 12, 2012

A mobile commerce study released by customer experience analytics firm ForeSee found that Apple and Amazon rank far above all other retailers when it comes to mobile customer satisfaction.

Ann Arbor, Mich. -- A mobile commerce study released Thursday by customer experience analytics firm ForeSee found that Apple and Amazon rank far above all other retailers when it comes to mobile customer satisfaction.

When measuring how satisfied customers are with mobile shopping experiences of 16 of the largest e-retailers in the United States, Apple and Amazon, which scored 85 and 84, respectively, on the study’s 100-point scale, topped the list by a wide margin.

January 5, 2012

CenturyLink announced it has turned up a new high-speed data and voice network for True Religion.

Denver -- CenturyLink announced it has turned up a new high-speed data and voice network for True Religion. The premium denim jeans company's headquarters l in Vernon, Calif., is now securely interconnected with its 110 domestic retail stores and international retail stores or showrooms in Canada, England, Italy and Hong Kong.

January 3, 2012

By Chris Watland, Signal

By Chris Watland, chris@signalhq.com

By this point, most chain stores have embraced digital marketing to reach customers through regular email communications and with a social media presence on Facebook and Twitter. And retail already outpaces many other industries in its sophisticated collection of customer purchase and loyalty program data.

December 5, 2011

More than 40% of online conversations about mobile shopping with the top 35 mobile retailers reflected customer frustration during the Thanksgiving weekend, revealing missed opportunities for leading brands, according to a report from Tealeaf.

San Francisco -- More than 40% of online conversations about mobile shopping with the top 35 mobile retailers reflected customer frustration during the Thanksgiving weekend, revealing missed opportunities for leading brands, according to a report from Tealeaf. Even for the most successful mobile retailers, 41% of all online conversations indicated frustration with the mobile shopping experience at the outset of the holiday shopping season.

November 28, 2011

U.S. shoppers took advantage of early sales this holiday driving a 39.3% increase in online Thanksgiving day spending while setting the stage for 24.3% online growth on Black Friday compared with the same period last year, according to the fourth annual IBM Coremetrics Black Friday Benchmark study.

Armonk, N.Y. -- U.S. shoppers took advantage of early sales this holiday driving a 39.3% increase in online Thanksgiving day spending while setting the stage for 24.3% online growth on Black Friday compared with the same period last year, according to the fourth annual IBM Coremetrics Black Friday Benchmark study, which tracks more than a million transactions a day, analyzing terabytes of raw data from 500 retailers nationwide.

November 7, 2011

By Bryon Morrison, The Marketing Arm

By Bryon Morrison, president/Wireless Practice, The Marketing Arm

Can you hear that noise? It is the melodious sound of sleigh bells, phones, and cash registers ringing. The holiday shopping season is almost here and strategies incorporating mobile marketing can expand your database, reaffirm customer loyalty, and usher in new multichannel techniques to make the most of this holiday season — but only if you get your plan into action right now.

Holiday marketing strategy and the current environment

October 7, 2011

Firethorn Mobile, Inc.! said Friday that outdoor retailer Cabela’s will use the Swagg Smartphone application, providing shoppers with mobile access to special retail offers and customer loyalty programs.

Sidney, Neb. -- Firethorn Mobile, Inc.! said Friday that outdoor retailer Cabela’s will use the Swagg Smartphone application, providing shoppers with mobile access to special retail offers and customer loyalty programs.

The app includes a GPS locater, providing customers with a localized merchant list and detailed description according to their current location. It will also feature user-generated cards, in which users can add their own cards such as AAA, American Red Cross, library, and local merchants.

October 4, 2011

Survey results released Tuesday by Shop.org showed that almost half of all retailers plan to offer eGifting this holiday season and 44% are looking at location-based deals as a key element of their mobile marketing strategies.

Boston -- Survey results released Tuesday by Shop.org showed that almost half of all retailers plan to offer eGifting this holiday season and 44% are looking at location-based deals as a key element of their mobile marketing strategies. 

The survey, sponsored by CashStar and conducted in September at the annual Shop.org Retail Summit in Boston, found a growing concern among retailers about the lack of personalization of gift cards. 

October 3, 2011

Walmart and T-Mobile USA, Inc. announced Monday that T-Mobile will launch a $30 unlimited web and text monthly 4G prepaid service plan to be sold exclusively in-store at more than 2,200 Walmart stores and online at Walmart.com and T-Mobile.com.

Bentonville, Ark., and Bellevue, Wash. — Walmart and T-Mobile USA, Inc. announced Monday that T-Mobile will launch a $30 unlimited web and text monthly 4G prepaid service plan to be sold exclusively in-store at more than 2,200 Walmart stores and online at Walmart.com and T-Mobile.com.

The new plan is slated for an Oct. 16 launch.

In addition, Walmart is increasing its line-up of T-Mobile phones to six, including the addition of Walmart’s first 4G prepaid handset.

September 8, 2011

By Jonathan Cobb, CTO, Mobility Solutions, Limelight Networks

By Jonathan Cobb, jonathan@llnw.com

July 25, 2011

Michaels said Monday it is rolling out a mobile-optimized site app as well as mobile coupons with the objective of driving in-store traffic.

Irving, Texas -- Michaels said Monday it is rolling out a mobile-optimized site app as well as mobile coupons with the objective of driving in-store traffic.

The retailer, which already has a strong presence on Facebook and Twitter, has zeroed in on mobile initiatives as a way to reach time-pressed customers.

June 14, 2011

Grocery Shopping Network announced Tuesday the launch of a new mobile apps program for Coborn’s and Cashwise stores.

Minneapolis -- Grocery Shopping Network announced Tuesday the launch of a new mobile apps program for Coborn’s and Cashwise stores. The new program is compatible with iPhone and Android smartphones and allows shoppers to view circular specials, in-store specials, recipes, and mobile offers based on this week’s deals from their mobile phone.

May 3, 2011

More and more retailers are experimenting with mobile and social initiatives.

Washington, D.C. -- More and more retailers are experimenting with mobile and social initiatives. According to “The State Of Retailing Online 2011: Marketing, Social, and Mobile” report conducted by Forrester Research. for Shop.org, 91%  percent of retailers currently have a mobile strategy in place or in development (up from 74% a year ago), and 72% say they will increase their spending on social networks this year over last.

April 14, 2011

By John Bajorek, executive director, digital services, WD Partners