Content about Hispanic

June 25, 2012
Study: Hispanics visit c-stores more frequently

On average, Hispanics visit convenience stores more frequently on a monthly basis compared to non-Hispanics, according to a recently released report by The NPD Group.

Houston -- On average, Hispanics visit convenience stores more frequently on a monthly basis compared to non-Hispanics, according to a recently released report by The NPD Group. The report, entitled The Hispanic Convenience Store Shopper, finds that Hispanics overall made almost two more visits a month than non-Hispanics to major oil chain c-stores, and nearly one more visit over a 30-day period to traditional c-stores than non-Hispanics.

May 11, 2012
CVS/pharmacy launches Spanish-language website

CVS/pharmacy is taking a greater step toward targeting the Hispanic market with the launch of its new Spanish-language website.

Woonsocket, R.I. — CVS/pharmacy is taking a greater step toward targeting the Hispanic market with the launch of its new Spanish-language website.

Like the English-language site, the Spanish version, located at http://es.cvs.com, enables shoppers to manage their prescription account, get health information, purchase products, access coupons, etc. According to a MediaPost article, Google indicated that the new CVS Spanish website consists of 67,000 pages, most of which are product SKUs.

August 31, 2008
Targeting the Emerging Hispanic Market

More and more U.S. companies are adding Spanish to their Web sites, advertising in...

June 30, 2008
Driving a Hispanic Initiative

In 2001, Advance Auto Parts realized it needed to learn Spanish—and fast. The nation’s...

June 30, 2008
Driving a Hispanic Initiative

In 2001, Advance Auto Parts realized it needed to learn Spanish—and fast. The nation’s No....

June 30, 2008
Generation Gap

I hadn’t thought much about all the ink given to American baby-boomer and millennial...

October 4, 2007
Survey Finds U.S. Hispanics Unfamiliar With American Holidays

Minneapolis, Fully 15%...