Content about Herzogenaurach

April 24, 2012

It’s an intriguing scenario: This summer, a weekend soccer player will enter Adidas’ store in downtown Manhattan to buy a pair of top-of-the-line F50s.

It’s an intriguing scenario: This summer, a weekend soccer player will enter Adidas’ store in downtown Manhattan to buy a pair of top-of-the-line F50s. He will turn down offers of help and saunter to the right of checkout where four 46-in. touch-screens are stacked. He will tap the play button on a video showing two pros putting the $270 shoe through its paces on the pitch and then removing the digital MiCoach tracking device in the sole and plugging it into a computer to review their performances.

August 30, 2010

The Adidas Group signed an agreement with Maple Lake to implement QuickAssortment, a comprehensive corporate...

February 28, 2007

Daily, thousands of...

June 27, 2006

Berlin, Germany, Adidas...

January 26, 2006

Canton, Ohio, Reebok...

October 11, 2005

Frankfurt, Germany, German...

October 11, 2005

Frankfurt, Germany, German...