Content about Harris Poll

March 28, 2013

Harris Poll: Kohl’s, Target and Walgreens among brands of the year

Kohl’s, Target, and Walgreens were named “Brand of the Year” in their respective categories in the 2013 Harris Poll EquiTrend survey.

New York -- Kohl’s, Target, and Walgreens were named “Brand of the Year” in their respective categories in the 2013 Harris Poll EquiTrend survey.

The annual study, conducted by Harris Interactive, reveals the brands that Americans rank highest in brand equity. Surveying more than 38,000 American consumers, it measures the level of quality, familiarity, and purchase consideration for each brand, and then awards "Brand of the Year" status to the top-ranked brand from each category.

February 12, 2013

Poll: Amazon leads reputation rankings

In a survey released Tuesday, Amazon.com topped America’s list of companies with great reputations, joined by Apple and Google in the top five.

New York -- In a survey released Tuesday, Amazon.com topped America’s list of companies with great reputations, joined by Apple and Google in the top five.

The 2013 Harris Poll Reputation Quotient, which polls the general public about the reputations of the 60 most visible U.S. companies, put Amazon in the top spot for the first time, although it consistently has earned high rankings. Amazon edged out Apple, which ranked first last year and second in 2013.

Walt Disney Co., Google, and Johnson & Johnson completed the top five.

May 14, 2012

Harris survey ranks Kohl’s, Nordstrom, Target and Walgreens highest in their categories

Kohl’s, Nordstrom and Target ranked first in their categories in a new survey by Harris Interactive The 2012 Harris Poll EquiTrend (EQ) study surveyed Americans about brands across several retail segments, revealing which brands prompted them to open their hearts—and consequently—their pocketbooks.

New York -- Kohl’s, Nordstrom and Target ranked first in their categories in a new survey by Harris Interactive The 2012 Harris Poll EquiTrend (EQ) study surveyed Americans about brands across several retail segments, revealing which brands prompted them to open their hearts—and consequently—their pocketbooks.