Content about Harris Poll Shopper

November 30, 2012

Amazon and Costco lead the pack lead the pack when it comes to the e-tailers that have most satisfied their customers, according to the 2012 Harris Poll Shopper Satisfaction Study of Online Retailers.

New York -- Amazon and Costco lead the pack lead the pack when it comes to the e-tailers that have most satisfied their customers, according to the "2012 Harris Poll Shopper Satisfaction Study of Online Retailers." The survey used a 100-point scale to measure customer satisfaction with the e-commerce sites of 14 big retailers. Amazon.com ranked first with a score of 82.