San Diego — Teradata announced Tuesday that Hallmark Cards Inc. has expanded its data warehouse environment with new enterprise data warehouse platforms, including new data warehouse appliances, as well as the latest Aprimo Relationship Manager application from Aprimo, a Teradata company.
The upgraded platforms and software tools were implemented while realizing a 30% reduction in total cost of ownership. Hallmark also added utilities for backup and recovery, as well as Teradata Viewpoint and Professional Services support.
