Content about HTML

September 16, 2014

Apple Pay has some unique competitive advantages that should make it a major factor in the world of mobile commerce. Consumers pay by simply swiping their finger.

Apple Pay has some unique competitive advantages that should make it a major factor in the world of mobile commerce. Consumers pay by simply swiping their finger. Any credit card associated with a user’s existing iTunes account is automatically included, and adding a new card is as easy as snapping a photo with the phone’s camera. With more than 200 million existing iTunes accounts and a large base of iPhone devotees, consumer adoption of Apple Pay should grow quickly.

August 18, 2014

Social media is slowly but surely moving from a promotional channel to a channel for direct transactions, as evidenced by the recent news that Facebook is testing a “buy” button of its own.

Social media is slowly but surely moving from a promotional channel to a channel for direct transactions, as evidenced by the recent news that Facebook is testing a “buy” button of its own. Twitter has become a favored means of running time- and location-sensitive retail promotions, such as Twitter-based food truck promotions run by Ben & Jerry’s and Taco Bell, but so far has not presented itself as an effective means of exchanging goods for currency.

October 21, 2010

Predicting consumer behavior is always risky, particularly in today’s uncertain economic climate.

Predicting consumer behavior is always risky, particularly in today’s uncertain economic climate. But global market research firm Mintel has taken on the challenge, identifying nine key consumer trends for the coming year. From shopping for bargains to working beyond retirement age, a good number of the trends are tied into the recession and its lingering aftermath.

October 21, 2010

Predicting consumer behavior is always risky, particularly in today’s uncertain economic climate.

Predicting consumer behavior is always risky, particularly in today’s uncertain economic climate. But global market research firm Mintel has taken on the challenge, identifying nine key consumer trends for the coming year. From shopping for bargains to working beyond retirement age, a good number of the trends are tied into the recession and its lingering aftermath.