Content about HEADQUARTERS Charlotte

December 28, 2010

Chain Store Age spoke with Jon Pollack, executive VP sales promotion, marketing and e-commerce for Belk, about the company’s rebranding and other initiatives.


TYPE OF BUSINESS Department store operator

NUMBER OF STORES 305 stores in 16 Southern states

The nation’s largest privately owned department store company is stepping up — and updating — its profile. Belk, founded in 1888, is investing an estimated $70 million during the next year and a half to support a rebranding push that puts a more modern and contemporary spin on its Southern heritage.