Content about Guy Dilger

September 23, 2010

By Guy Dilger, gdilger@loyalty.com

When it comes to luxury store retailing, properly rewarding a customer who spends $200,000 a year could be as easy as a walk in the park, or Park Avenue. But recognizing those dedicated shoppers who spend upwards of $1 million a year takes more than diamond points -- this kind of shopper requires sincere eloquence.

It’s a high-class, and at times bewitching, problem.