Content about Gordon Russell

January 7, 2014

For upscale retailers, providing an intimate and responsive customer experience is even more critical than it is for more mainstream chains.

For upscale retailers, providing an intimate and responsive customer experience is even more critical than it is for more mainstream chains. In The Pink, a Falmouth, Mass.-based, seven-unit affiliate of specialty retailer Lilly Pulitzer, is disrupting both how customer service is delivered in its stores and how IT vendors deliver technology to retailers. 

March 17, 2011

Opterus, a provider of web-based task management and store communications, announced that In the Pink Stores has chosen Opterus Store Ops-Center for improved communications and store execution management.

Toronto -- Opterus, a provider of web-based task management and store communications, announced that In the Pink Stores has chosen Opterus Store Ops-Center for improved communications and store execution management.

With most of their stores located at remote resort communities in New England, In the Pink’s unique business model incorporates a short-selling season with extremely high peak weeks, and some are only open part of the year.