Milwaukee -- Goodwill Industries said Thursday it has teamed with Prolitec to introduce fragrance technology to 44 of its stores in southeastern Wisconsin and metropolitan Chicago.
The rollout was preceded by a four-store test, and now the 44 locations, which include four under construction or in the process of opening, will utilize a signature scent featuring hints of sweet orange and honeysuckle, custom-designed by Milwaukee-based Prolitec.