Content about Global Trade Item Number

September 1, 2011

By Jane Fazzalari, VP, Retail Industry at JDA Software

By Jane Fazzalari

Since the global standards organization GS1 first announced its plans for DataBar — a new labeling system that stores massive amounts of product data — retail industry stakeholders have been discussing its potential impacts. Major retailers such as Target and Walgreens have already started replacing the standard UPC code on their coupons with DataBar bar code and updated their POS systems according to accommodate the new labelling system.