Content about Gift economy

June 21, 2012

Retailers are always looking for new ways to reach customers, and the race to get onto Facebook walls and news feeds to increase brand exposure has never been greater.

But instead of shelling out dollars to pay for traditional Facebook ads and online banners, many companies are allowing shoppers to do the grunt work for them in an organic way. One of the latest trends is combining social sharing with gift giving, so consumers can send presents — from gift cards to apparel — to others via Facebook.

November 6, 2008

Shoppers are planning to cut back on their holiday spending this year, but not when...

December 5, 2007

Colorado Springs, Colo. About one-third (32.3%) of polled teens said they will spend more for...