Content about Gift card

Washington, D.C. -- The National Retail Federation’s 2012 holiday consumer spending survey conducted by BIGinsight showed that 81.1% of shoppers will purchase at least one gift card and will spend an average of $156.86 on gift cards, the highest amount in the survey’s 10-year history. Total spending on gift cards will reach $28.79 billion.

According to NRF’s first holiday survey, released in October, six in 10 (59.8%) of those polled said they’d like to receive gift cards this year, up from 57.7% last year.

By Mark Putman

Perhaps no time of year epitomizes the evolving trend of the integrated consumer buying experience more than the holiday season. Buyers are quickly realizing that rather than spending hundreds on gifts destined to be quietly returned come January 2013, the most efficient use of their money centers on gift cards and other prepaid methods that offer the recipients flexibility and choice. 

Portland, Ore. -- Digital gift card provider Giftango Corp. announced Monday a partnership with Burger King Worldwide to launch the BK digital gift card program, which will allow customers to redeem BK Crown Cards from web-enabled mobile devices, including iOS 6 and Android phones, at participating U.S. Burger King restaurants.

The digital gift cards – called BK eGifts – will be made available through a variety of channels including BK.com and will also be delivered through email, SMS text or Facebook wall posts.

Bentonville, Ark. -- Walmart will offer holders of its gift cards, credit cards and prepaid debit cards a discount on gasoline of up to 15 cents a gallon until Dec. 24, 2012.
 
The program will offer shoppers using a Walmart gift card a 10-cents-per-gallon discount. Those who use a Walmart MoneyCard or Walmart credit card will save 15 cents per gallon. The discounts will be available at more than 1,000 Murphy USA and Wal-Mart gas stations in 20 states.
   

Retailers looking to add sparkle to this year’s Christmas season may want to take a new look at their gift card programs. Last year, more than half of consumers bought at least one gift card for the holidays, according to a report from First Data Corp., an Atlanta-based e-commerce processor.

Indeed, consumers seem to be taking more of a shine than ever to these types of spending vehicles.

Dallas -- Gift card and incentive card provider CardLab said Wednesday that The Original Pancake House will use GiftCardLab.com and IncentiveCardLab.com to better reach consumers.

The restaurant chain will place its gift cards on the Gift and Incentive CardLab websites to help increase local and regional impact.

“We are strong believers in the value of gift card sales, and have searched for the best opportunities to facilitate that,” said Mark Davis Bailey of The Original Pancake House.

New York -- A 2010 law that gave the state of New Jersey the authority to claim the value of unused gift cards as revenue has been repealed by the state’s Senate Budget and Appropriations Committee, according to the Newark Star-Ledger.

Atlanta -- InComm, a leading third-party gift card provider, is following the example of American Express and is pulling out of New Jersey, effective June 30, rather than comply with changes in the unclaimed property law.

InComm supplies some 2,500 retail locations throughout New Jersey with cards for such brands as Visa, iTunes, Macy's, Subway, Chili's, and Lord & Taylor. InComm also announced the removal of its Vanilla Visa Gift Card and Vanilla MasterCard Gift Card products from the state.

New York -- The average gift card dollar volume growth on a year-over-year basis increased 10% during the last six months of 2011, with consumers shopping earlier in the holiday season for prepaid cards and adding more value to their purchases than in 2010, according to a study by First Data Corp.

San Diego -- Transaction Wireless announced that Sport Chalet has selected the Transaction Wireless cloud-based gift card platform to deliver personalized plastic and e-gift cards with added marketing capabilities to drive digital promotional campaigns when delivering notifications to gift card recipients.

New York City -- Target Corp. is in a class by itself when it comes to gift cards, offering a broad selection to suit all ages. In fact, the cards are so unusual that the retailer patents them, according to the Minneapolis/St. Paul Journal.

Click here to read the full story and see a slide show of some of Target’s most unusual gift cards.