Content about Generation Y

July 14, 2014

Millennials’ comfort with mobile technology, in a world where just about everything can be done with an app, is driving businesses to provide apps of their own – enabling the purchasing of products and services in a way that is more natural to this tech savvy generation.

By Russ Wilson, IBM director, Mobile Innovation Center

Millennials’ comfort with mobile technology, in a world where just about everything can be done with an app,  is driving businesses to provide apps of their own – enabling the purchasing of products and services in a way that is more natural to this tech savvy generation.

July 14, 2014

Millennials are emerging as some of the most committed purchasers of sustainable products and services.

Philadelphia - Millennials are emerging as some of the most committed purchasers of sustainable products and services. According to a survey of 2,051 adult consumers commissioned by hygiene product manufacturer SCA, Millennials age 18-34 who purchase green products/services are significantly more likely (27%) to have increased the number of green products and services they buy compared to adults ages 35-44 (18%) and adults ages 45-plus (15%).

June 12, 2014

In a finding that may not surprise some of their elders, Millennials share complaints online two times more than Gen X and three more than Boomers.

Indianapolis — In a finding that may not surprise some of their elders, Millennials share complaints online two times more than Gen X and three more than Boomers. “The Social Media Behaviors of Millennials, Gen X & Boomers,” the latest study from consultative social media research firm Fizzilogy firm, also explores the social media habits of these three generations.

Key findings include:
Millennials
•    Millennials live-tweet sporting events at more than twice the rate of both Boomers and Gen Xers.

April 29, 2014

Consumer confidence rose significantly in the first quarter of 2014, according to a MarketPulse survey from IRI. All age groups are reporting a more positive outlook — especially Millennials.

Chicago -- Consumer confidence rose significantly in the first quarter of 2014, according to a MarketPulse survey from IRI. All age groups are reporting a more positive outlook — especially Millennials. A distressed consumer segment since the economic downturn began, this age group is showing the greatest rise in confidence.

April 16, 2014

Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal.

New York – Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

April 1, 2014

Macy’s and Maker Studios, the world’s largest producer and distributor of online video content for Millennials, announced a collaboration to launch an original fashion-lifestyle series, to be called “The Next Style Star.”

New York -- Macy’s and Maker Studios, the world’s largest producer and distributor of online video content for Millennials, announced a collaboration to launch an original fashion-lifestyle series, to be called “The Next Style Star.” The program will feature 16 up-and-coming stylists battling head-to-head for a $10,000 cash prize, a chance to serve as a guest stylist on an upcoming Macy’s photo shoot, and have his or her winning look featured in the Impulse Department at Macy’s Herald Square in New York City.

April 1, 2014

Whether shopping alone or in a group, Millennials remain digitally connected contacting friends and family for advice or opinions via text, phone call or social media, according to a survey conducted by Mooslyvania, an independent digital advertising agency.

St. Louis -- Whether shopping alone or in a group, Millennials remain digitally connected contacting friends and family for advice or opinions via text, phone call or social media, according to a survey conducted by Mooslyvania, an independent digital advertising agency. While 57% surveyed said they tell their friends about their purchases, 44% prefer to "show off" their purchases, even if it's in subtle ways.

March 26, 2014

Social media delivers more than wish-list window shopping — it is, essentially, a social-purchasing path for young women that leverages each platform's strength and point of engagement to enhance the shopping process, according to a survey by Teen Vogue.

New York -- Social media delivers more than wish-list window shopping — it is, essentially, a social-purchasing path for young women that leverages each platform's strength and point of engagement to enhance the shopping process, according to a survey by Teen Vogue. And according to respondents, the future belongs to Instagram. It is the platform most cited as the one that "everyone will be talking about next year," and the clear must-have app this year.

March 25, 2014

I recently attended the 2014 SPECS (Store Planning, Equipment, Construction Services) conference in Grapevine, Texas, and came away with some fascinating food for thought. The event, which is produced by Chain Store Age, celebrated its 50th anniversary this year.

I recently attended the 2014 SPECS (Store Planning, Equipment, Construction Services) conference in Grapevine, Texas, and came away with some fascinating food for thought. The event, which is produced by Chain Store Age, celebrated its 50th anniversary this year.

March 7, 2014

Sixty percent of Millennials would be willing to provide details about their personal preferences and habits to marketers, whereas Baby Boomers are much more protective of their personal information.

Chicago – Sixty percent of Millennials would be willing to provide details about their personal preferences and habits to marketers, whereas Baby Boomers are much more protective of their personal information. According to a new study from Mintel, even for the most private of information, at least 30% of Millennials who claimed they would not provide it said they would do so after receiving an incentive offer (i.e., a $10-off coupon toward their next purchase), whereas for Baby Boomers only 13% could be swayed by these same type of incentives.

February 10, 2014

It’s no secret that today’s teens and twenty-somethings have grown up on social media and see it as an extension of their everyday lives.

It’s no secret that today’s teens and twenty-somethings have grown up on social media and see it as an extension of their everyday lives. But retailers who think they can just display a bunch of wares on a social media page and attract Millennial shoppers are sadly mistaken. A panel of five exceptionally bright and well-spoken Millennial consumers ages 16-21 (all offspring of prominent retail IT figures) at the recent Retail ROI “Super Saturday” event in New York gave some frank insight into how Millennials view social media.

January 21, 2014

Whole Foods Market and Pivot, Participant Media’s TV network targeting Millennials, are launching the television series "Dark Rye.”

Austin, Texas - Whole Foods Market and Pivot, Participant Media’s TV network targeting Millennials, are launching the television series "Dark Rye.” The first episode, hosted by Kirk Lombard, a Bay Area fisherman and forager, airs Jan. 22.

Dark Rye was created as an online magazine by Whole Foods Market in 2012 and explores the realms of food, health, sustainability, design, technology and social enterprise.

December 18, 2013

Nine-in-10 (89%) Millennnials want gift cards for the holidays, while 73% prefer receiving a gift card from a favorite store as opposed to receiving a specific gift.

Pleasanton, Calif. – Nine-in-10 (89%) Millennnials want gift cards for the holidays, while 73% prefer receiving a gift card from a favorite store as opposed to receiving a specific gift. A new survey of more than 400 Millennials ages 18-28 from global prepaid card network Blackhawk Network also shows that 90% use gift cards to treat themselves to something they wouldn't normally buy or use it in part to buy a more expensive item and 90% use gift cards to treat themselves to something they wouldn't normally buy or use it in part to buy a more expensive item.

December 10, 2013

Retailers and manufacturers targeting Gen X and Y shoppers this holiday season should introduce more transparency into their product labels and identify fair trade, conflict-free and environmentally friendly practices.

New York -- Retailers and manufacturers targeting Gen X and Y shoppers this holiday season should introduce more transparency into their product labels and identify fair trade, conflict-free and environmentally friendly practices. Results of a new survey by KPMG LLP reveal that nearly 70% of consumers younger than age 30 consider social issues such as sustainability, human rights and fair trade before making a purchase. This outpaces the less than 50% of consumers overall who feel the same way.

December 2, 2013

A generational shift is afoot that’s about to upend the retail landscape. 

The root cause of the impending transformation lies in changing demographics. By the decade’s end, millennials, also know as Generation Y, will displace baby boomers as the biggest consumer-spending group in the United States. Broadly defined as the generation born from 1980 to 2000, these “echo boomers” will account for approximately $1.4 trillion in spending by 2020, or about 30% of total retail sales, according to Accenture research.

November 8, 2013

Employment growth in science, technology, engineering and mathematics and the continuing recovery in the U.S. housing market have begun to affect all sectors of commercial real estate, according to Jones Lang LaSalle’s “Cross Sector Outlook.”

Chicago — Employment growth in science, technology, engineering and mathematics and the continuing recovery in the U.S. housing market have begun to affect all sectors of commercial real estate, according to Jones Lang LaSalle’s “Cross Sector Outlook.”

Total sector commercial real estate volumes in the first three quarters of 2013 have reached $208.82 billion, an increase of 30% over the same period in 2012, said the report.

November 1, 2013

Millennial consumers age 18-34 are most likely to use online and mobile technology in their holiday shopping this year.

Mountain View, Calif. – Millennial consumers age 18-34 are most likely to use online and mobile technology in their holiday shopping this year. According to a new survey from the Google 2013 Holiday Intentions Shopping Study, 95% of Millennials but only 87% of consumers age 35 and older plan to use the Internet as a tool for holiday shopping.

October 29, 2013

In the face of an e-commerce take-­over, brick-and-mortar retailers are flailing to attract Millennials into stores and industry experts are issuing the same old humdrum advice. Marketing gurus instruct retailers to make retail experiences for Millennials feel “personal” and “convenient.”

By Nate Dwyer, Red Peak Branding

September 9, 2013

Despite their love of the internet, Generation Y shoppers remain loyal brick-and-mortar shoppers, according to survey results by the Urban Land Institute.

New York -- Despite their love of the internet, Generation Y shoppers remain loyal brick-and-mortar shoppers, according to survey results by the Urban Land Institute. One caveat, however, is that the physical shopping experience must be exciting.

July 17, 2013

A new study of the millennial generation shows that many 25- to 34-year-old shoppers change their purchasing habits and behaviors after they start their families.

Kansas City -- A new study of the millennial generation shows that many 25- to 34-year-old shoppers change their purchasing habits and behaviors after they start their families.

May 16, 2013

Despite being the most tech-savvy generation in history, Generation Y, the 80-million strong cohort of Americans between the ages of 18 and 35, has not forsaken shopping in stores for online purchasing – as long as retailers keep their offerings "fresh" and interesting, according to a new report from the Urban Land Institute (ULI).

San Diego -- Despite being the most tech-savvy generation in history, Generation Y, the 80-million strong cohort of Americans between the ages of 18 and 35, has not forsaken shopping in stores for online purchasing – as long as retailers keep their offerings "fresh" and interesting, according to a new report from the Urban Land Institute (ULI).

January 18, 2013

Brands and retailers have the most followed or “Liked” pages on social media, according to WSL/Strategic Retail.

New York -- Brands and retailers have the most followed or “Liked” pages on social media, according to WSL/Strategic Retail. Nearly two-thirds (61%) of users who “Fan” social media pages, are choosing to follow brands and retailers -- beating out celebrities and TV shows which are followed by just over half of users.  

The finding was unveiled as part of the company’s Buzz to Buy 3.0 trend report, its third annual survey measuring how the power of Social Media and online information are impacting buying decisions.

January 14, 2013

By Jill Puleri, IBM Global Retail Leader

By Jill Puleri, Jill.puleri@us.ibm.com

For retailers, brands and marketers, the millennials have created quite the conundrum. This segment makes up a large part of the consuming world — around 95 million consumers in the U.S. alone. And with $1.7 billion in spending muscle to flex, their influence is only going to increase as the years roll by. By 2030, they will outnumber the vaunted baby boomers by more than 20 million.

September 6, 2012

A new study from RedPrairie, The Millennial Report, is designed to help retailers and manufacturers better understand the shopping habits of Gen Y and how to effectively communicate with this group of tech-savvy 18-to-29-year olds.

Atlanta -- A new study from RedPrairie, The Millennial Report, is designed to help retailers and manufacturers better understand the shopping habits of Gen Y and how to effectively communicate with this group of tech-savvy 18-to-29-year olds.

March 12, 2012

New research released by Brodeur Partners uncovered that Baby Boomers and Generation Y’ers think differently about the shopping experience.

Boston -- New research released by Brodeur Partners uncovered that Baby Boomers and Generation Y’ers think differently about the shopping experience.

According to The Brodeur Partners’ Retail Relevance Study, Boomers see the ideal shopping experience as getting a good deal on a decent product. For Gen Y, it’s more about a stimulating, sensual, “sharable” experience.