Content about GenSent Insights

June 28, 2013

The battle between the board of Men’s Wearhouse and its founder and former chairman, George Zimmer, continues to have a significant negative impact on the company’s online image.

Hicksville, N.Y. - The battle between the board of Men’s Wearhouse and its founder and former chairman, George Zimmer, continues to have a significant negative impact on the company’s online image.  According to a report by GenSent Insights, the company’s sentiment score, a measure of the tone surrounding a brand on a scale of -100 to +100, plummeted from an average of + 68 in mid-June to a low of -52.  The sentiment on Twitter alone fell from an uncommonly high score of +93 to a low of -80.