Content about Facebook

May 9, 2013

Target’s new “Cartwheel” Facebook shopping app is a great concept – use the world’s most popular social media platform to help generate in-store traffic

Target’s new “Cartwheel” Facebook shopping app is a great concept – use the world’s most popular social media platform to help generate in-store traffic. But the execution is clunky. It kind of reminds me of the second “Star Wars” trilogy that came out around the turn of the millennium – the back story of Darth Vader was rich with potential, but George Lucas polluted a great dramatic story arc with floppy-eared aliens and lame attempts at political commentary.

May 7, 2013

Social media giant Facebook is generating lots of buzz with the debut of its app launcher, Facebook Home, which turns existing Android smartphones into a Facebook-centric mobile device. (App launchers are applications that allow users to customize the home screen on their personal devices and add various other functionalities to it.)

May 7, 2013

Social media giant Facebook is generating lots of buzz with the debut of its app launcher, Facebook Home, which turns existing Android smartphones into a Facebook-centric mobile device. (App launchers are applications that allow users to customize the home screen on their personal devices and add various other functionalities to it.)

May 7, 2013

According to Rick Chavie, VP of OmniCommerce at hybris Software in Atlanta, there are a few steps brands can take to make the most of Facebook Home.

"Give customers an incentive to activate push notifications through to Facebook," Chavie said. "You may not be able to get people to check your brand app regularly, but you indirectly feed it through Facebook Home."

Another way is to focus on time-of-day placement based on extrapolation of when customers tend to use your own app.

May 7, 2013

According to Rick Chavie, VP of OmniCommerce at hybris Software in Atlanta, there are a few steps brands can take to make the most of Facebook Home.

"Give customers an incentive to activate push notifications through to Facebook," Chavie said. "You may not be able to get people to check your brand app regularly, but you indirectly feed it through Facebook Home."

Another way is to focus on time-of-day placement based on extrapolation of when customers tend to use your own app.

May 1, 2013

J.C. Penney Co. unveiled an advertisement on Facebook that asks customers to return to its stores.

New York -- J.C. Penney Co. on Wednesday unveiled an advertisement on Facebook that asks customers to return to its stores. The ad will air Wednesday and Thursday on national television, as well as on Penney’s social media platforms.
   

April 2, 2013

The Securities and Exchange Commission said that companies can social media platforms such as Twitter and Facebook to make significant announcements as long as they alert investors about which sites they plan to use for the disclosures.

New York -- The Securities and Exchange Commission on Tuesday said that companies can social media platforms such as Twitter and Facebook to make significant announcements as long as they alert investors about which sites they plan to use for the disclosures.

April 2, 2013

The Securities and Exchange Commission said that companies can social media platforms such as Twitter and Facebook to make significant announcements as long as they alert investors about which sites they plan to use for the disclosures.

New York -- The Securities and Exchange Commission on Tuesday said that companies can social media platforms such as Twitter and Facebook to make significant announcements as long as they alert investors about which sites they plan to use for the disclosures.

March 27, 2013

Survey results released by Facebook marketing firm LoudDoor found that discount grocer Aldi USA ranked fifth on a list of the top 20 companies with the most loyal fans.

Batavia, Ill. -- Survey results released Wednesday by Facebook marketing firm LoudDoor found that discount grocer Aldi USA ranked fifth on a list of the top 20 companies with the most loyal fans. No other grocery retailer was included on the list, which tracks every major brand on Facebook and how likely those brands' fans are to recommend them to friends or colleagues.

Other companies ranked in the top five include Google, Facebook and Walt Disney World.

March 27, 2013

Survey results released by Facebook marketing firm LoudDoor found that discount grocer Aldi USA ranked fifth on a list of the top 20 companies with the most loyal fans.

Batavia, Ill. -- Survey results released Wednesday by Facebook marketing firm LoudDoor found that discount grocer Aldi USA ranked fifth on a list of the top 20 companies with the most loyal fans. No other grocery retailer was included on the list, which tracks every major brand on Facebook and how likely those brands' fans are to recommend them to friends or colleagues.

Other companies ranked in the top five include Google, Facebook and Walt Disney World.

March 15, 2013

Manners mistress Emily Post wouldn’t recognize today’s social skills.

Communication styles have changed, with the once-mandatory handwritten thank-you note supplanted by a tweet or a family email blast. These days, good table manners are far less important than proper posting protocol.

March 15, 2013

Mobility is sure to play an increasingly important role in Macy's omnichannel future, both in commerce and marketing. But don't look for the company to take a cookie-cutter approach.

February 7, 2013

Social marketing platform Kenshoo Social said that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

San Francisco -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.

January 4, 2013

Who won the buzz?

Using a sophisticated social media analytics platform, SAP tracked consumer sentiment on these critical shopping days via Facebook, Twitter and 165 million other sites across the social web to identify patterns and uncover revealing shopper insights.

December 27, 2012

The way in which retailers market to consumers has undergone considerable change in recent years, particularly in light of the popularity of social media platforms. Indeed, social media has become essential to retailers’ marketing efforts, according to a recent BDO USA survey, which found that 86% of retail CMOs included social media in their holiday 2012 marketing plans.

December 27, 2012

From mobile payments to mining big data for customer insights, savvy retailers are using all the tools at their disposal to engage and connect with shoppers and provide relevant, convenient and personalized shopping experiences across all channels.

As retailers competitively position themselves for growth in 2013 and beyond, there are a number of hot buttons or key considerations that will be driving their strategies. Here is a look at some of the top ones:

Marketing and IT collaboration

December 27, 2012

Some are merchants, with long careers in brick-and-mortar stores. Others are tech trailblazers, using new media to match merchandise and buyers. Others are influencing retail in less direct, but no less significant, ways. All share an ability to create new opportunities and, in their own way, are looking to reinvent the shopping experience. And all wield a great deal of influence in today’s complex retail landscape.

December 11, 2012

Ubisoft and Toys “R” Us announced that they have teamed up to create Toys “R” Us Towers, a free-to-play toy store simulation game with real-world benefits, available now on Facebook.

Wayne, N.J. -- Ubisoft  and Toys “R” Us announced that they have teamed up to create Toys “R” Us Towers, a free-to-play toy store simulation game with real-world benefits, available now on Facebook. The game will also be available on mobile devices in the coming months.

December 3, 2012

Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy.

Chicago -- Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy. The executives said social media accounts for 10% of their holiday advertising and marketing budgets this year.

November 30, 2012

Facebook has added a new service, called Gifts, which allows Facebook users in the United States to buy gifts for their friends on the social media platform.

New York -- Facebook has added a new service, called Gifts, which allows Facebook users in the United States to buy gifts for their friends on the social media platform. The new feature, rolled out just in time for the holiday shopping season, has the potential to give Facebook an ongoing supply of valuable personal information.

November 30, 2012

Facebook has added a new service, called Gifts, which allows Facebook users in the United States to buy gifts for their friends on the social media platform.

New York -- Facebook has added a new service, called Gifts, which allows Facebook users in the United States to buy gifts for their friends on the social media platform. The new feature, rolled out just in time for the holiday shopping season, has the potential to give Facebook an ongoing supply of valuable personal information.

November 28, 2012

Using a sophisticated social media analytics platform, SAP tracked consumer sentiment on these critical shopping days via Facebook, Twitter and 165 million other sites across the social web to identify patterns and uncover revealing shopper insights.

New York -- The sales figures are in for Black Friday and Cyber Monday, but the numbers don’t tell the whole story. Using a sophisticated social media analytics platform, SAP tracked consumer sentiment on these critical shopping days via Facebook, Twitter and 165 million other sites across the social web to identify patterns and uncover revealing shopper insights.

View SAP’s sentiment-tracking infographic here.

 

October 25, 2012

Facebook brand engagement has risen 896% on a year-over-year basis, according to a new study from Adobe Systems Inc., with mobile users accounting for nearly one-quarter of all engagement.

San Jose, Calif. -- Facebook brand engagement has risen 896% on a year-over-year basis, according to a new study from Adobe Systems Inc., with mobile users accounting for nearly one-quarter of all engagement.

Engagement on Facebook is expected to surge in the fourth quarter, Adobe's Digital Index for third quarter 2012 points out, as brands continue to invest in social marketing and take advantage of the latest Facebook platform changes (e.g., Timeline) to target consumers.

October 25, 2012

Facebook brand engagement has risen 896% on a year-over-year basis, according to a new study from Adobe Systems Inc., with mobile users accounting for nearly one-quarter of all engagement.

San Jose, Calif. -- Facebook brand engagement has risen 896% on a year-over-year basis, according to a new study from Adobe Systems Inc., with mobile users accounting for nearly one-quarter of all engagement.

Engagement on Facebook is expected to surge in the fourth quarter, Adobe's Digital Index for third quarter 2012 points out, as brands continue to invest in social marketing and take advantage of the latest Facebook platform changes (e.g., Timeline) to target consumers.

October 25, 2012

Retailers spend months developing smart, effective strategies across their in-store, Web and mobile channels each holiday season. But social media platforms such as Facebook and Twitter can be just as powerful in getting the message out to shoppers in the days leading up to Christmas.