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March 28, 2014

Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites, according to new research from Experian Marketing Services.

New York -- Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites, according to new research from Experian Marketing Services. The company’s 2014 “Digital Marketer: Benchmark and Trend Report” also reveals that after visiting Facebook, YouTube or Pinterest, consumers go to Amazon.com more frequently than any other retailer website.

Here’s how the downstream traffic from social media sites to retail sites shapes up in the Experian report:

March 27, 2014

Social media sites are playing an increasingly important role in driving traffic to other websites, including retail websites and even other social networking sites, at the expense of search engines and portal websites, according to new research from Experian Research Services.

New York -- Social media sites are playing an increasingly important role in driving traffic to other websites, including retail websites and even other social networking sites, at the expense of search engines and portal websites, according to new research from Experian Research Services. As of March 2014, social media sites now account for 7.72% of all traffic to retail web sites, up from 6.59% in March 2013. Further, Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites.

December 16, 2013

Analysis has uncovered a 46% increase in social networking referrals to top 500 retail websites during the most critical week of the year, just one of four key trends identified in a report by Experian Marketing Services.

New York -- Analysis has uncovered a 46% increase in social networking referrals to top 500 retail websites during the most critical week of the year, just one of four key trends identified in a report by Experian Marketing Services.

The 2013 holiday marketing analysis from the holiday shopping season's peak week, the period beginning Thanksgiving and ending on Cyber Monday, cited the following four trends:

December 2, 2013

Hispanic adults are more frequently visiting retailer websites than the average online population, according to Experian Marketing Services.

New York -- Hispanic adults are more frequently visiting retailer websites than the average online population, according to Experian Marketing Services.

During a 24-week period, from June 2013 through November 2013, Hispanics' market share of visits to Experian Marketing Services' Hitwise Retail 500 Websites was 21% higher on average than the online population. Further, the analysis found that this market share widened in October 2013 and continued to increase through November.

September 19, 2013

Almost half of holiday marketing campaigns will start before Halloween, according to a survey of 200 marketers by Experian Marketing Services.

Costa Mesa, Calif. – Almost half of holiday marketing campaigns will start before Halloween, according to a survey of 200 marketers by Experian Marketing Services.

In addition, the study shows that the first 15 days of November are the most popular time to launch a holiday-themed campaign.

Other results include:

July 29, 2013

Walmart had the top online retail site for back-to-school shoppers last week, according to sales data and analysis from Experian Marketing Services (EMS). Rounding out the top five: J.C. Penney, Macy’s, Office Max and Sears.

New York -- Walmart had the top online retail site for back-to-school shoppers last week, according to sales data and analysis from Experian Marketing Services (EMS). Rounding out the top five: J.C. Penney, Macy’s, Office Max and Sears. 

Experian noted that brick and mortar stores are getting the majority of search traffic to date. The company also said that offers in subject lines were present on 37% of back- to-school email, and generated 57% of total email revenue in 2012. 

July 11, 2013

Online shopping content provider PriceGrabber announced it has appointed Jeff Goldstein as its president, charged with leading the new division of CPL Holdings that was created from a management-led buy-out from Experian.

Los Angeles -- Online shopping content provider PriceGrabber announced it has appointed Jeff Goldstein as its president, charged with leading the new division of CPL Holdings that was created from a management-led buy-out from Experian.

Jeff Goldstein previously was managing partner at BGT Capital, an investment and advisory firm focused on the digital media and ecommerce sectors where he advised CPL Holdings.

 

July 11, 2013

Online shopping content provider PriceGrabber announced it has appointed Jeff Goldstein as its president, charged with leading the new division of CPL Holdings that was created from a management-led buy-out from Experian.

Los Angeles -- Online shopping content provider PriceGrabber announced it has appointed Jeff Goldstein as its president, charged with leading the new division of CPL Holdings that was created from a management-led buy-out from Experian.

Jeff Goldstein previously was managing partner at BGT Capital, an investment and advisory firm focused on the digital media and ecommerce sectors where he advised CPL Holdings.

 

February 27, 2013

A new report by Experian Marketing Services finds that several key retail trends will impact how marketers shape their messages in 2013.

New York -- A new report by Experian Marketing Services finds that several key retail trends will impact how marketers shape their messages in 2013.

According to the 2013 Digital Marketer Report, consumers today are multi-device and multichannel shoppers, forcing digital marketers to adapt and evolve their message to reach consumers across channels and all along the path to purchase.  

January 11, 2013

The 2012 holiday shopping season didn’t provide the sales and traffic lift anticipated by retailers, according to Experian FootFall.

New York -- The 2012 holiday shopping season didn’t provide the sales and traffic lift anticipated by retailers, according to Experian FootFall. The company said the season got off to a blazing start as consumers responded to some of the earliest Black Friday sales and promotions, effectively extending the Black Friday shopping experience to a four-day event. Following this annual start to the season that accounted for billions of dollars in retail sales, the 2012 calendar shift began to impact consumer behavior.

January 11, 2013

The 2012 holiday shopping season didn’t provide the sales and traffic lift anticipated by retailers, according to Experian FootFall.

New York -- The 2012 holiday shopping season didn’t provide the sales and traffic lift anticipated by retailers, according to Experian FootFall. The company said the season got off to a blazing start as consumers responded to some of the earliest Black Friday sales and promotions, effectively extending the Black Friday shopping experience to a four-day event. Following this annual start to the season that accounted for billions of dollars in retail sales, the 2012 calendar shift began to impact consumer behavior.

December 28, 2012

A report issued Thursday by Experian Marketing Services found that online traffic to the top 500 retail sites on Christmas Day 2012 rose 27% compared to 2011.

New York City -- A report issued Thursday by Experian Marketing Services found that online traffic to the top 500 retail sites on Christmas Day 2012 rose 27% compared to 2011.

The top retail sites received more than 115.5 million total U.S. visits, according to Experian. To date the holiday online traffic for the past 7 weeks to retail sites are up 10% for 2012 vs. 2011.

Other report key findings include:
    

December 20, 2012

Shopper analytics firm Experian FootFall said that the final Saturday before Christmas – Super Saturday – could eclipse Black Friday as the top performer this holiday season.

New York -- Shopper analytics firm Experian FootFall said Thursday that the final Saturday before Christmas – Super Saturday – could eclipse Black Friday as the top performer this holiday season.

December 20, 2012

Shopper analytics firm Experian FootFall said that the final Saturday before Christmas – Super Saturday – could eclipse Black Friday as the top performer this holiday season.

New York -- Shopper analytics firm Experian FootFall said Thursday that the final Saturday before Christmas – Super Saturday – could eclipse Black Friday as the top performer this holiday season.

November 13, 2012

Experian Marketing Services said that its Consumer Expectation Index shows an increasing optimism about the economy.

New York -- Experian Marketing Services said Monday that its Consumer Expectation Index shows an increasing optimism about the economy. According to the CEI, U.S. consumers’ forward-looking view of the economy is at its highest level since the onset of the recession. During the first half of 2012, the average CEI figure was 92.7, which is above the index’s average of the first six months for each year dating back to 2008. The 2012 figure measured eight points above those for the first half of 2008 and one point over those for the first half of 2011.

April 16, 2012

By Elizabeth Cogswell Baskin

Editor’s note: Launched in March 2010, Pinterest now ranks as the third most-visited social-networking site in the United States, according to a recent report by Experian Marketing Services. Pinterest, which lets its users “pin” photos and information onto virtual boards, ranks behind only Facebook and Twitter in terms of total visitors, according to the report. It also skews heavily female — about 60% of users are women.

February 28, 2012

More than 51% of consumers plan to spend the same amount of money in 2012 as in the previous year, according to a 2012 Shopping Outlook survey conducted by PriceGrabber, a part of Experian.

Los Angeles -- More than 51% of consumers plan to spend the same amount of money in 2012 as in the previous year, according to a 2012 Shopping Outlook survey conducted by PriceGrabber, a part of Experian.

While more than half of the survey respondents plan to spend the same amount of money as they did last year, 21% indicated they plan to spend more, and 28% plan to spend less.

January 30, 2012

Using Experian Marketing Services’ comprehensive cross-channel capabilities to help improve customer experience and drive engagement, JoS. A. Bank Clothiers and Experian received a Database Excellence Award from the National Center for Data Management (NCDM).

New York City -- Using Experian Marketing Services’ comprehensive cross-channel capabilities to help improve customer experience and drive engagement, JoS. A. Bank Clothiers and Experian received a Database Excellence Award from the National Center for Data Management (NCDM).

December 12, 2011

Survey data from PriceGrabber, an Experian company, said that many consumers will continue to hit the stores through the final days leading up to Christmas.

Los Angeles -- Survey data from PriceGrabber, an Experian company, said that many consumers will continue to hit the stores through the final days leading up to Christmas.

Results from PriceGrabber's fourth winter holiday shopping survey found that 41% of consumers plan to shop between Dec. 21 and Dec. 24 for holiday gifts.

November 17, 2011

Visitor analytics provider Experian FootFall said that Black Friday’s retail performance isn’t necessarily an indication of how the holiday season will fare.

Solihull, England -- Visitor analytics provider Experian FootFall said Thursday that Black Friday’s retail performance isn’t necessarily an indication of how the holiday season will fare.

October 24, 2011

Fifty-two percent of consumers plan to spend $500 or more on gifts this season, according to a new survey by PriceGrabber, a part of Experian.

Los Angeles -- Fifty-two percent of consumers plan to spend $500 or more on gifts this season, according to a new survey by PriceGrabber, a part of Experian. Thirty-six percent said they will spend less than $500, and 12% indicated that they do not have a budget.

Other key findings of the survey, conducted from Sept. 7-15, 2011, include:

Consumers overwhelmingly chose clothing as the most popular holiday gift purchase (chosen by 66%), followed by gift cards (52%), books, CDs, DVDs or videogames (46%) and toys (43%).

October 3, 2011

A survey released Monday by PriceGrabber, a part of Experian, found that consumers plan to spend the same or less on 2011 holiday shopping.

Los Angeles — A survey released Monday by PriceGrabber, a part of Experian, found that consumers plan to spend the same or less on 2011 holiday shopping.

According to the survey, 45% of consumers intend to spend less money during the 2011 winter holiday shopping season than they did in 2010. Forty-nine percent of consumers will spend the same amount that they spent last year, and only 7% plan to spend more this year.

Conducted from Sept. 7–15, 2011, the survey includes responses from 3,070 U.S. online shopping consumers.

August 8, 2011

Marketers attempting to understand consumer habits that influence mobile marketing can get a revealing glimpse into the mindset of the mobile consumer through the newly released 2011 Mobile Consumer Report from Experian Simmons, a part of Experian Marketing Services.

New York City -- Marketers attempting to understand consumer habits that influence mobile marketing can get a revealing glimpse into the mindset of the mobile consumer through the newly released 2011 Mobile Consumer Report from Experian Simmons, a part of Experian Marketing Services.

November 29, 2010

Visits to the top 500 retail sites increased 13% on Black Friday, according to data from Experian Hitwise. For the sixth year in a row, Amazon was the top retail site receiving traffic on Black Friday. Walmart was the second most visited retail site, followed by Target. But Target’s visits increased 13% on versus 2009, representing the biggest increase among the top five sites. The top 20 retail sites accounted for 61% of all visits among the top 500 retail sites.

New York - Visits to the top 500 retail sites increased 13% on Black Friday, according to data from Experian Hitwise. For the sixth year in a row, Amazon was the top retail site receiving traffic on Black Friday. Walmart was the second most visited retail site, followed by Target. But Target’s visits increased 13% on versus 2009, representing the biggest increase among the top five sites. The top 20 retail sites accounted for 61% of all visits among the top 500 retail sites.

September 30, 2010

Experian Marketing Services said Friday that it has expanded its longtime relationship with JoS. A....