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August 27, 2014

While gift cards are still made of plastic, digitally formatted gifts cards are increasing in popularity. (According to research by payments giant First Data, electronic gift card sales grew 71% from 2012 to 2013.) Consumers particularly like the customization options — including video and audio in some instances — that some retailers offer with digital cards. Another popular option: the ability to load a digital card onto a mobile device

Here are a few other unique benefits digital gift cards offer:

August 11, 2014

What are you currently doing about unredeemed balances on your company’s gift cards? Are these amounts being tracked, reported and paid over to your state of incorporation? If the answer to these questions is no, you could be at risk for significant liability, depending on the outcome of a case currently pending in Delaware.

By Breton Leone-Quick and Steve Ganis

July 21, 2014

GameStop customers can now exchange gift cards online for a GameStop e-gift card.

San Francisco - GameStop customers can now exchange gift cards online for a GameStop e-gift card. The new offering is part of a partnership with Cardpool, a gift card exchange platform.

With three steps, a consumer will be able to trade in plastic and e-gift cards online by filling out his or her individual gift card. Upon verifying the information and completing the transaction, a GameStop e-gift card is emailed and the recipient can either redeem the e-gift at a Game Stop store or the company’s e-commerce site.

 

July 8, 2014

According to a survey of more than 1,100 U.S. consumers from the Retail Gift Card Association (RGCA), 77% of consumers have given a gift card in the past year and 90% have received at least one in the past year.

Washington, D.C. - Americans love giving and receiving gift cards. According to a survey of more than 1,100 U.S. consumers from the Retail Gift Card Association (RGCA), 77% of consumers have given a gift card in the past year and 90% have received at least one in the past year.

May 7, 2014

More than two-thirds of U.S. shoppers will buy gift cards during the spring and summer seasons, according to a just-released survey by the Retail Gift Card Association.

Washington, D.C. -- More than two-thirds of U.S. shoppers will buy gift cards during the spring and summer seasons, according to a just-released survey by the Retail Gift Card Association.

Buying occasions include Mother’s Day, graduation and weddings. Key findings of the RGCA spring and summer gift card study, which polled more than 1,100 American shoppers, include:

February 12, 2014

The Retail Gift Card Association (RGCA), a trade association of closed loop gift card retailers committed to promoting and protecting the use of gift cards, has appointed Mary Donovan, account director Kellen Company as the new executive director.

Washington, D.C. - The Retail Gift Card Association (RGCA), a trade association of closed loop gift card retailers committed to promoting and protecting the use of gift cards, has appointed Mary Donovan, account director Kellen Company as the new executive director. Kellen Company has been named the association's management firm.

In addition, the RGCA has named Nicole Willis of Groupon and Erin Wood of Subway to the board of directors. They will be filling vacant board positions left by their respective companies.

January 30, 2014

Fifty-seven percent of consumers purchased digital gift cards in December 2013 and 43% purchased physical cards.

Portland, Ore. – Fifty-seven percent of consumers purchased digital gift cards in December 2013 and 43% purchased physical cards. Data from prepaid product and transaction services company InComm also shows that 80% of consumers purchased digital cards in the six days leading up to Christmas and 20% of consumers purchased physical cards in the six days leading up to Christmas

January 2, 2014

Target Corp. said a “small percentage” of its gift cards were not properly activated and, as a result, are not working properly when customers try to redeem them.

New York — Target Corp. said a “small percentage” of its gift cards were not properly activated and, as a result, are not working properly when customers try to redeem them.

“We are aware that some Target gift cards were not fully activated and apologize for the inconvenience,” Target spokeswoman Molly Snyder said in an e-mail, Reuters reported.

December 18, 2013

Nine-in-10 (89%) Millennnials want gift cards for the holidays, while 73% prefer receiving a gift card from a favorite store as opposed to receiving a specific gift.

Pleasanton, Calif. – Nine-in-10 (89%) Millennnials want gift cards for the holidays, while 73% prefer receiving a gift card from a favorite store as opposed to receiving a specific gift. A new survey of more than 400 Millennials ages 18-28 from global prepaid card network Blackhawk Network also shows that 90% use gift cards to treat themselves to something they wouldn't normally buy or use it in part to buy a more expensive item and 90% use gift cards to treat themselves to something they wouldn't normally buy or use it in part to buy a more expensive item.

December 4, 2013

Research conducted by InComm found that 67% of consumers surveyed have previously bought a gift card from an online website or mobile website/app, while 33% have not.

Portland, Ore. -- Research conducted by InComm found that 67% of consumers surveyed have previously bought a gift card from an online website or mobile website/app, while 33% have not.

Respondents answered questions about their purchasing habits and their intentions for purchasing gift cards from websites and mobile devices – as well as digital cards specifically – this holiday season and beyond.

Highlights of the survey include:

November 21, 2013

Seventy-four percent of shoppers plan to give one or more gift cards this holiday season, and nearly 30% planned on giving five or more gift cards, according to a study by the Retail Gift Card Association (RGCA).

Oklahoma City -- Seventy-four percent of shoppers plan to give one or more gift cards this holiday season, and nearly 30%  planned on giving five or more gift cards, according to a study by the Retail Gift Card Association (RGCA). The results show that gift cards drive store traffic, with 78% of consumers planning to spend their cards at the retailer's brick-and-mortar location

The Holiday Gift Card Trend Tracker Survey finds that the number of gift cards consumers plan to purchase as gifts this year increased by 71%.

November 18, 2013

More than half of Americans (53%) prefer general purpose gift cards as opposed to branded gift cards.

New York – More than half of Americans (53%) prefer general purpose gift cards as opposed to branded gift cards. In addition, new survey data from Bankrate.com shows that almost two in three Americans have given a gift card, and more than three in four have received one.

The most common value of gift cards, both given and received, is between $25 and $50. People older than 65 and those between 18 and 29 years old are the least likely to give a gift card. As income level increases, Americans are more likely to give and receive gift cards.

November 13, 2013

Eight-in-10 (80.6%) shoppers will purchase gift cards this holiday season, according to the National Retail Federation’s Gift Card Spending Survey conducted by Prosper Insights & Analytics.

Washington, D.C. – Eight-in-10 (80.6%) shoppers will purchase gift cards this holiday season, according to the National Retail Federation’s Gift Card Spending Survey conducted by Prosper Insights & Analytics. Holiday shoppers will spend an average of $163.16 on gift cards, up 4.0% over the $156.86 they spent last year and the highest amount in the survey’s 11-year history. Total spending on gift cards will reach $29.8 billion.

October 1, 2013

The Home Depot comes in first in a new ranking of retail digital gift card offerings.

Walnut Creek, Calif. -- The Home Depot comes in first in a new ranking of retail digital gift card offerings. Retailers with the highest overall digital gifting scores in  a new RSR Research benchmarking report, “Digital Gift Cards: The Good, The Bad, And The Ugly, are The Home Depot, Sephora, Starbucks, Dunkin’ Donuts and The Cheesecake Factory.

July 26, 2013

By combining offers with other retailers or entities, retailers can avoid being victimized by the “adverse selection” of consumers who simply look for the largest discount they can find at a given time, Alex Rampell, CEO and co-founder of offer-based payment platform TrialPay, told attendees at the recent Retailer Roundtable event sponsored by digital gifting platform CashStar.

By combining offers with other retailers or entities, retailers can avoid being victimized by the “adverse selection” of consumers who simply look for the largest discount they can find at a given time, Alex Rampell, CEO and co-founder of offer-based payment platform TrialPay, told attendees at the recent Retailer Roundtable event sponsored by digital gifting platform CashStar.

“Offering a massive discount just gets people to go elsewhere for a bigger discount,” said Rampell. “Those consumers do not develop into loyal customers.”

June 18, 2013

The vast majority (91.4%) of American consumers plan to give up to three retail gift cards as gifts over the next three months, according to survey results released Tuesday by the Retail Gift Card Association.

Oklahoma City -- The vast majority (91.4%) of American consumers plan to give up to three retail gift cards as gifts over the next three months, according to survey results released Tuesday by the Retail Gift Card Association.

However, the survey also found that consumers will continue to keep their wallets tight - only 30.6% of respondents would purchase something they would not normally buy. The rest, 69.4%, said they would spend the gift card on something they needed, or put it toward a larger purchase.

January 7, 2013

Brixmor Property Group announced the recent openings of a 34,103-sq.-ft. Save-A-Lot and a 1,000-sq.-ft. Maison De Macarons at Eisenhower Square, located in Savannah, Ga.

Savannah, Ga. -- Brixmor Property Group announced the recent openings of a 34,103-sq.-ft. Save-A-Lot and a 1,000-sq.-ft. Maison De Macarons at Eisenhower Square, located in Savannah, Ga.

Also, a lease has been executed for an 8,640-sq.-ft. Generation One, a hospital-based, senior-related healthy aging program.

Brixmor, based in New York City, is the owner of Eisenhower Square.

 

November 26, 2012

By Randy Frischer and Patricia Brandstetter

November 14, 2012

The National Retail Federation’s 2012 holiday consumer spending survey conducted by BIGinsight showed that 81.1% of shoppers will purchase at least one gift card and will spend an average of $156.86 on gift cards, the highest amount in the survey’s 10-year history.

Washington, D.C. -- The National Retail Federation’s 2012 holiday consumer spending survey conducted by BIGinsight showed that 81.1% of shoppers will purchase at least one gift card and will spend an average of $156.86 on gift cards, the highest amount in the survey’s 10-year history. Total spending on gift cards will reach $28.79 billion.

According to NRF’s first holiday survey, released in October, six in 10 (59.8%) of those polled said they’d like to receive gift cards this year, up from 57.7% last year.

October 22, 2012

Digital gift card provider Giftango Corp. announced a partnership with Burger King Worldwide to launch the BK digital gift card program, which will allow customers to redeem BK Crown Cards from web-enabled mobile devices, including iOS 6 and Android phones, at participating U.S. Burger King restaurants.

Portland, Ore. -- Digital gift card provider Giftango Corp. announced Monday a partnership with Burger King Worldwide to launch the BK digital gift card program, which will allow customers to redeem BK Crown Cards from web-enabled mobile devices, including iOS 6 and Android phones, at participating U.S. Burger King restaurants.

The digital gift cards – called BK eGifts – will be made available through a variety of channels including BK.com and will also be delivered through email, SMS text or Facebook wall posts.

 

September 4, 2012

Whole Foods Market said that it has launched two new eco-friendly gift cards, with plans to replace the recycled plastic cards that will be phased out over time.

Austin, Texas -- Whole Foods Market said Friday that it has launched two new eco-friendly gift cards, with plans to replace the  recycled plastic cards that will be phased out over time.

The new cards – one made of paper and the other of responsibly harvested wood— are certified by the Forest Stewardship Council and have a lower carbon footprint, are reusable, recyclable, compostable and require less energy to be produced.

August 15, 2012

Retailers looking to add sparkle to this year’s Christmas season may want to take a new look at their gift card programs. Last year, more than half of consumers bought at least one gift card for the holidays, according to a report from First Data Corp., an Atlanta-based e-commerce processor.

Indeed, consumers seem to be taking more of a shine than ever to these types of spending vehicles.

April 5, 2012

InComm, a leading third-party gift card provider, is following the example of American Express and is pulling out of New Jersey, effective June 30, rather than comply with changes in the unclaimed property law.

Atlanta -- InComm, a leading third-party gift card provider, is following the example of American Express and is pulling out of New Jersey, effective June 30, rather than comply with changes in the unclaimed property law.

InComm supplies some 2,500 retail locations throughout New Jersey with cards for such brands as Visa, iTunes, Macy's, Subway, Chili's, and Lord & Taylor. InComm also announced the removal of its Vanilla Visa Gift Card and Vanilla MasterCard Gift Card products from the state.

April 3, 2012

American Express Co. has become the first company to pull its gift cards from being sold in New Jersey drug stores, supermarkets and convenience stores in response to a controversial new revision in the state's unclaimed property law.

New York -- American Express Co. has become the first company to pull its gift cards from being sold in New Jersey drug stores, supermarkets and convenience stores in response to a controversial new revision in the state's unclaimed property law. (The only way New Jersey residents can now buy AmEx gift cards is directly from the company.)

November 18, 2011

Holiday shoppers are expected to spend $155.43 on average for gift cards this season, and total gift-card spending is projected to reach $27.8 billion, according to a survey released Friday by the National Retail Federation.

Washington, D.C. -- Holiday shoppers are expected to spend $155.43 on average for gift cards this season, and total gift-card spending is projected to reach $27.8 billion, according to a survey released Friday by the National Retail Federation.