Content about Etsy

November 7, 2013

Earlier in October, shoppers were put off by holiday displays in store; now people are warming up to them.

Los Angeles -- Earlier in October, shoppers were put off by holiday displays in store; now people are warming up to them. Analysis of social media buzz for the week of Oct. 30 – Nov. 5 by social media research firm Fizziology shows that positive conversation about displays rose from 15% to 22%, while negatives dropped from 76% to 42%.

November 5, 2013

Starting in November, Whole Foods Market stores nationwide will host DIY craft tutorials, with local artists from Etsy’s seller community.

Austin, Texas -- Starting in November, Whole Foods Market stores nationwide will host DIY craft tutorials, with local artists from Etsy’s seller community. Shoppers can also find exclusive step-by-step DIY projects from Etsy’s creative community in Whole Foods Market’s 2013 Holiday Guide, available in stores and online.

March 3, 2010

By Kevin Moffitt, kmoffitt@crossview.com

There is no denying that social media presents a significant opportunity for retailers. Connecting your customers simultaneously to each other and to your brand is a potentially a powerful marketing strategy.

However, any e-commerce/cross-channel marketing strategy, particularly those that encompass social media, should be both:

   1. Closely aligned to customer needs and behaviors; and