Content about Encodings

October 14, 2013

SAP demonstrated a concept consumer app called “Snap” at its recent Retail Forum in Dallas. Snap provides customers with interactive 3-D assembly instructions for a vast array of products. The instructions are pulled from manufacturer CAD files and delivered via cloud after the customer scans a product barcode or QR code, with options such as zoom and audio. Snap even lets shoppers register products for warranties and automatically request replacement parts.

SAP demonstrated a concept consumer app called “Snap” at its recent Retail Forum in Dallas. Snap provides customers with interactive 3-D assembly instructions for a vast array of products. The instructions are pulled from manufacturer CAD files and delivered via cloud after the customer scans a product barcode or QR code, with options such as zoom and audio. Snap even lets shoppers register products for warranties and automatically request replacement parts.

October 8, 2013

FineLine Technologies and Scanbuy announced a broad and comprehensive agreement that will enable retailers to easily implement a QR Code, Microsoft Tag, and/or an NFC mobile-enhanced packaging solution across their global supply chains, and directly into the hands of shoppers.

Atlanta -- FineLine Technologies  and Scanbuy announced  a broad and comprehensive agreement that will enable retailers to easily implement a QR Code, Microsoft Tag, and/or an NFC mobile-enhanced packaging solution across their global supply chains, and directly into the hands of shoppers.
 

March 15, 2013

Mobility is sure to play an increasingly important role in Macy's omnichannel future, both in commerce and marketing. But don't look for the company to take a cookie-cutter approach.

March 5, 2013

By Mike Poldino, Motorola Solutions

By Mike Poldino, Motorola Solutions

Unless you have recently upgraded your point-of-sale (POS) systems, chances are the bioptic POS in your grocery store today can only scan 1D bar codes printed on the paper labels placed on items or on paper coupons. While that met the needs of yesterday’s POS, times have changed. And in order to provide your customer with the best possible experience at the POS, your POS needs to change too.

Beyond 1D — the new types of bar codes appearing in your POS lanes

January 16, 2013

Quick Response (QR) codes are gaining increasing acceptance among consumers in North America and Europe, particularly among younger consumers, according to a new research report commissioned by Pitney Bowes.

Stamford, Conn. -- Quick Response (QR) codes are gaining increasing acceptance among consumers in North America and Europe, particularly among younger consumers, according to a new research report commissioned by Pitney Bowes.

QR code usage as reported by more than 5,000 consumers surveyed stands at 15% on average and at 27% for consumers 18 to 34 years old, according to “QR Code Use” study.

May 23, 2012

With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly larger share of their web revenue.

Washington, D.C. -- With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly larger share of their web revenue. According to the 2012 Shop.org/Forrester Research Inc.’s State of Retailing Online survey, 49% of retailers say their average order value via a tablet is now higher than traditional web sales. Nearly three in 10 (28%) retailers say they are seeing about the same average order value from tablets as their website.

March 1, 2012

Connectivity and convenience: that’s what today’s consumer wants more than ever before. And mobile marketing and more specifically, mobile barcodes, play a pivotal role in helping brands and retailers deliver in this new world of enhanced communications and on-demand information.

By Laura Marriott, lmarriott@neom.com

August 15, 2011

Survey results released Monday by ComScore showed that approximately 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device.

Reston, Va. -- Survey results released Monday by ComScore showed that approximately 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device.

Among 14,452 users surveyed in that have scanned a QR or bar code, 58% of them scanned a code at home, while 39.4% and 24.5% of respondents have scanned codes at a retail store or grocery store, respectively. As far as what they scanned, 49.4% said they scanned a QR or bar code found in a newspaper or magazine, while 35.3% scanned product packaging.

July 25, 2011

Michaels said Monday it is rolling out a mobile-optimized site app as well as mobile coupons with the objective of driving in-store traffic.

Irving, Texas -- Michaels said Monday it is rolling out a mobile-optimized site app as well as mobile coupons with the objective of driving in-store traffic.

The retailer, which already has a strong presence on Facebook and Twitter, has zeroed in on mobile initiatives as a way to reach time-pressed customers.

May 12, 2011

Comfort & wellness-footwear products manufacturer Aetrex Worldwide has opened its first retail store, in Englewood, N.J.

Comfort and wellness-footwear products  manufacturer Aetrex Worldwide has opened its first retail store, in Englewood, N.J. Designed by Gensler, the store has an upscale look, and combines the latest in technology with eye-catching graphics, high-end millwork and a fitting areas shaped like the company’s corporate logo.

April 13, 2011

Brookstone has launched a new Quick-Response (QR) code program in 30 New York-area Brookstone stores, including locations in Rockefeller Center and JFK airport, to provide shoppers with reviews, videos and product information.

Merrimack, N.H. -- Brookstone has launched a new Quick-Response (QR) code program in 30 New York-area Brookstone stores, including locations in Rockefeller Center and JFK airport, to provide shoppers with reviews, videos and product information.

The program allows to shoppers will see black-and-white QR codes located next to products. By snapping an image with their smartphone QR application, consumers can quickly access real-time customer reviews and product videos and even shop a greater selection of similar products at Brookstone’s website.

March 24, 2011

The Home Depot partnered with Scanbuy to launch a national communications strategy utilizing mobile barcodes enabled by Scanbuy’s ScanLife system.

New York City -- The Home Depot partnered with Scanbuy to launch a national communications strategy utilizing mobile barcodes enabled by Scanbuy’s ScanLife system. The initiative incorporates 2D bar codes (QR codes) that give customers immediate access to such information as product rating and reviews, How-To guides and videos on specific products.

December 1, 2010

Powell’s Books touts itself as being the largest independent used and new bookstore in the world, with an extensive collection of out-of-print and rare titles. The Portland, Ore.-based retailer also is among the growing number of regional chains that are replacing outdated and tedious supply chain processes with updated, seamless ones. 


November 8, 2010

Toys “R” Us said Tuesday that it has introduced several new advancements in its mobile...

December 10, 2008

Eugene, Oregon-based Datalogic Scanning is pleased to announce the immediate availability of the new QuickScan®...

September 24, 2008

The PowerScan PD7100 handheld industrial linear imager from Datalogic Scanning, Eugene, Ore., is a solution...

June 30, 2008

Do you know what a QR Code is? If not, stop reading and immediately...

March 2, 2008

Dayton, Ohio-based NCR is expanding its family of retail barcode scanners with the debut of...

November 30, 2007

Targeting its smaller commercial customers, Staples’ 1,400 U.S.-based store shelves now feature two new barcode...