Content about Empathica Inc.

December 19, 2012

Survey results released by customer experience management firm Empathica Inc. revealed that customer service is the key driver of brand advocacy in retail pharmacy.

Toronto, Ontario, Canada -- Survey results released Wednesday by customer experience management firm Empathica Inc. revealed that customer service is the key driver of brand advocacy in retail pharmacy.

In the survey, during which the Empathica Consumer Insights Panel surveyed consumers on their perception, attitude and opinion towards the retail pharmacy experience, Kroger ranked highest in customer service among both mass and small-chain pharmacies.