Content about E-mail

San Bruno, Calif. -- A report released Thursday by email and cross-channel marketing solution provider Responsys found that promotional email marketing volume during the Thanksgiving holiday weekend hit an all-time high, helping to drive significant increases in online sales.

New York City -- Walgreens said a marketing and communications vendor that it uses, Epsilon, has informed the company about unauthorized access to its customers' email addresses, the Associated Press reported. The retailer joins JPMorgan Chase & Co. and grocery operator Kroger Co., which also use the same vendor to send emails, as the latest company to announce a breach of information.

In a statement, Walgreens said law enforcement authorities have been notified and are investigating the matter.

By Dan Forootan, dforootan@streamsend.com

Retail marketers have long feared their e-mail messages being considered as spam. But who decides if an e-mail message is spam? The answer is much like a courtroom verdict: the Internet service providers (ISPs) play the part of the judge and individual list members make up the jury. So, before hitting the send button marketers must make sure their argument holds up in court.

Getting your message past the judge