Plano, Texas -- J.C. Penney is expanding its baby and kids departments with the launch of several exclusive brands. The launch includes the installation of Disney branded shops, ranging from 800 sq. ft. to 1,100 sq. ft., inside 565 Penney stores on Oct. 4.
The Disney in-store shops will offer toys, collectibles and children's apparel designed exclusively for Penney and showcasing various Disney characters, including ones from Toy Story and Monsters University and Disney Junior shows.