Content about Digital marketing

August 25, 2014

A retailer’s website is its most dominant channel for digital marketing, according to study done by A.T. Kearney done in conjunction with the National Association of Drug Stores.

Boston -- A retailer’s website is its most dominant channel for digital marketing, according to study done by A.T. Kearney done in conjunction with the National Association of Drug Stores. The survey findings were released on Monday, during the NACDS Total Store Expo Insight Session "Winning with Digital Marketing."

August 19, 2014

Four-in-five consumers are turning to search engines to find information about local businesses, products and services. Those local searchers are turning into customers at a high rate.

By Andrew Schneider, ZOG Digital

July 24, 2014

Auto repair services retailer Meineke has been ranked as the national, multi-location brand that performs best in digital marketing in a survey by location marketing automation provider Placeable.

Denver – Auto repair services retailer Meineke has been ranked as the national, multi-location brand that performs best in digital marketing in a survey by location marketing automation provider Placeable. The company’s NatLo Top 30 identifies and ranks the most successful large digital marketers in the U.S. by using a set of local search and location-based marketing criteria to assess their performance.

April 3, 2014

Multi-brand retailer Atlantic Brands is using Lyris’ digital marketing platform to boost sales and customer engagement for its Australian division.

Sydney, Australia -- Multi-brand retailer Atlantic Brands is using Lyris’ digital marketing platform to boost sales and customer engagement for its Australian division. With Lyris, Atlantic Brands plans to increase repeat purchases and overall revenues by gleaning customer insights from online and offline activity.

October 16, 2013

HP Autonomy is releasing the HP Digital Marketing Hub, a new solution that enables marketers to deliver personalized experiences based on real-time analysis of diverse and massive volumes of information across multiple customer touchpoints.

Palo Alto, Calif. – HP Autonomy is releasing the HP Digital Marketing Hub, a new solution that enables marketers to deliver personalized experiences based on real-time analysis of diverse and massive volumes of information across multiple customer touchpoints. HP Digital Marketing Hub combines technologies from HP Autonomy, HP Vertica and HP Labs and leverages the HP Converged Cloud to provide advanced marketing analytics.

September 30, 2013

Monetate is releasing two new products that will bring its big data marketing acceleration technology to retention and acquisition channels.

Chicago – Monetate is releasing two new products that will bring its big data marketing acceleration technology to retention and acquisition channels. The addition of Monetate Email and Monetate Display expands the Monetate Acceleration Cloud.

February 1, 2012

A report released by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.

Boston -- A report released Wednesday by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.

The report, Marketing Capabilities for the Digital Age, presents the findings of a BCG survey of marketing executives at 31 major corporations globally and presents an overview of the digital landscape.

January 3, 2012

By Chris Watland, Signal

By Chris Watland, chris@signalhq.com

By this point, most chain stores have embraced digital marketing to reach customers through regular email communications and with a social media presence on Facebook and Twitter. And retail already outpaces many other industries in its sophisticated collection of customer purchase and loyalty program data.

October 4, 2010

Macy’s has joined forces with digital marketing and technology agency Lbi to install an interactive...

March 17, 2010

Still reeling from the double hit of the May 2009 postal rate increases and the recession, brick-and-mortar merchants are looking for new ways to save money and market to their customers.

By Seth Sarelson & Jonathan Treiber, Seth@RevTrax.com, Jonathan@RevTrax.com