Content about Denise Wong

March 7, 2011

Mobile commerce was top of mind at the National Retail Federation’s 100th Annual Convention & EXPO in New York City.

Mobile commerce was top of mind at the National Retail Federation’s 100th Annual Convention & EXPO in New York City. There is now widespread agreement among analysts and retailers alike that smart phones are rapidly evolving into core shopping tools by omni-channel shoppers.


“There was marked increased mobile shopping traffic this year compared to the 2009 holiday shopping season,” said Phil McKoy, VP technology, Target Corp., Minneapolis.