Content about Demographics

January 14, 2013
The Future of Small Business Rests on the Shoulders of the Elusive Millennial

By Jill Puleri, IBM Global Retail Leader

By Jill Puleri, Jill.puleri@us.ibm.com

For retailers, brands and marketers, the millennials have created quite the conundrum. This segment makes up a large part of the consuming world — around 95 million consumers in the U.S. alone. And with $1.7 billion in spending muscle to flex, their influence is only going to increase as the years roll by. By 2030, they will outnumber the vaunted baby boomers by more than 20 million.

September 6, 2012
RedPrairie report reveals shopping preferences of Gen Y

A new study from RedPrairie, The Millennial Report, is designed to help retailers and manufacturers better understand the shopping habits of Gen Y and how to effectively communicate with this group of tech-savvy 18-to-29-year olds.

Atlanta -- A new study from RedPrairie, The Millennial Report, is designed to help retailers and manufacturers better understand the shopping habits of Gen Y and how to effectively communicate with this group of tech-savvy 18-to-29-year olds.

March 12, 2012
Research: Boomers and Gen Y divided on retail sensory experiences

New research released by Brodeur Partners uncovered that Baby Boomers and Generation Y’ers think differently about the shopping experience.

Boston -- New research released by Brodeur Partners uncovered that Baby Boomers and Generation Y’ers think differently about the shopping experience.

According to The Brodeur Partners’ Retail Relevance Study, Boomers see the ideal shopping experience as getting a good deal on a decent product. For Gen Y, it’s more about a stimulating, sensual, “sharable” experience.

April 29, 2011
Baby Boom…or Bust?

In case you missed it because you were too busy putting away the noisemakers or watching college football, the first day of 2011 was not just another New Year’s Day. It was a significant generational milestone: The first members of the Baby Boom generation turned 65.

March 11, 2011
The boomer woman shopper: She can make your career

You have almost certainly read or heard a dozen news stories this year that begin something like this: “The first Baby Boomer is turning 65 in 2011 . . .”

By Stephen Reily, info@vibrantnation.com

You have almost certainly read or heard a dozen news stories this year that begin something like this: “The first Baby Boomer is turning 65 in 2011 . . .” 

If you are a chain store executive, here is the most important point about that fact: You should forget it.

September 30, 2008
Blending Technology and Tradition

The 2008 presidential election is upon us, and campaigns are heating up. The issues...

February 28, 2007
Defining Gen Y

Tracy D. spends her weekends surfing online, hanging out with friends, text messaging on her...