Content about Demand

January 15, 2014

Setting the right price is vital, because price is a key marketing lever and it expresses brand value in a competitive context.

By Gerard Loosschilder and Juan Tello, Skim

August 21, 2013

Lowe’s second-quarter net income rose 26%, boosted by strong demand for its product.

Mooresville, N.C. -- Lowe’s second-quarter net income rose 26%, boosted by strong demand for its product.

For the period ended Aug. 2, Lowe’s earned $941 million, up from $747 million a year ago.

“Home improvement demand was strong during the quarter,” said Lowe’s CEO Robert Niblock. “We drove a healthy balance of ticket and transaction growth, and delivered solid performance across all product categories.”