Content about David Dorf

September 27, 2012

Convenient access to the information that drives purchase decisions is the main reason shoppers go online, according to a new survey conducted by the e-tailing group and sponsored by Oracle.

Redwood Shores, Calif. -- Convenient access to the information that drives purchase decisions is the main reason shoppers go online, according to a new survey conducted by the e-tailing group and sponsored by Oracle. Eighty-one percent of the respondents said that ease of research and comparison shopping were the top reasons they shop online. And increasingly, they are doing it across product categories, including staples. Seventy-five percent research tech purchases online before deciding to buy, and 50% said they do the same for commodity products.

August 15, 2012

A lot has changed in the past year on the social media block. Facebook and Twitter are no longer the only two major players helping retailers connect and engage with their shoppers in real time. Consumers are flocking to platforms such as social-photo sharing sites Pinterest and Instagram, and some brands are even creating their own social blog accounts on Tumblr.