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May 2, 2014

The Duane Reade drugstore chain has launched an iBeacon pilot in several stores in the New York area.

New York -- The Duane Reade drugstore chain has launched an iBeacon pilot in several stores in the New York area. The test was announced by Tim McCauley, senior director of mobile commerce at Walgreens, parent company of Duane Reade, during a presentation at the Mcommerce Summit in New York City.

“In Duane Reade, we now have iBeacon in our Duane Reade app, and we have a ten-store pilot in this market going on right now,” said McCauley

May 16, 2013

In what it called a “first-of-its-kind” installation at a drugstore chain, Nexxus Salon Hair Care unveiled a window display tribute to the Tony Awards and Broadway at the Duane Reade store across from Radio City Music Hall in Manhattan.

Englewood Cliffs, N.J. -- In what it called a “first-of-its-kind” installation at a drugstore chain, Nexxus Salon Hair Care unveiled a window display tribute to the Tony Awards and Broadway at the Duane Reade store across from Radio City Music Hall in Manhattan. The installation was created by Simon Doonan, creative ambassador for Barneys New York, who is best known for his whimsical, and sometimes outrageous, window displays.

February 5, 2013

Duane Reade announced that its 250 plus stores are integrating into Niantic Labs' new mobile game, Ingress.

New York -- Duane Reade announced that its 250 plus stores are integrating into Niantic Labs' new mobile game, Ingress. The drugstore chain is one of the first retail partners in the New York metropolitan area for "Ingress," which blends the physical and virtual world to create a one-of-a-kind gaming experience.