Content about Customer engagement

March 11, 2013

Join Chain Store Age on Thursday, March 14, at 2 p.m. (Eastern) for a free Webinar, sponsored by Microsoft, on how to use digital signage solutions to improve customer engagement, improve brand awareness, target specific audiences, and quickly update messages — all while reducing costs and driving sales.

Join Chain Store Age on Thursday, March 14, at 2 p.m. (Eastern) for a free Webinar, sponsored by Microsoft, on how to use digital signage solutions to improve customer engagement, improve brand awareness, target specific audiences, and quickly update messages — all while reducing costs and driving sales. Also, see best-practice examples of how retailers are leveraging digital signage for their competitive advantage.

The speaker, Jeff Collard, president of Omnivex Corp., is a leading authority on the use of digital signage in retail.

December 18, 2012

Retail and distribution optimization company Aldata said Tuesday it has merged with customer engagement specialist EYC.

Palo Alto, Calif. -- Retail and distribution optimization company Aldata said Tuesday it has merged with customer engagement specialist EYC.

Both companies are part of the Symphony Technology Group, and the merger will create a new company, Symphony EYC.

The merger is intended to combine EYC’s customer engagement analytics with Aldata’s retail and distribution optimization execution capabilities, linking customer insights and engagement strategies into retail assortment, merchandising and supply chain execution.

October 31, 2012

There’s no question about it: Shoppers will have more options than ever before when it comes to shopping this holiday, from where and how they shop to how they pay. Given the myriad of choices available, experts agree that one of the keys to a successful holiday season — and long-term survival — is customer engagement.

June 27, 2012

Survey results released by CompTIA, the non-profit association for the IT industry, found that innovations in information technology continue to transform the retail sector, with digital signage, payment processing, customer engagement and other solutions playing increasingly important functions.

Downers Grove, Ill. -- Survey results released Wednesday by CompTIA, the non-profit association for the IT industry, found that innovations in information technology continue to transform the retail sector, with digital signage, payment processing, customer engagement and other solutions playing increasingly important functions.

Seventy-two percent of retailers surveyed rate technology as important to their business, CompTIA's Retail Sector Technology Adoption Trends Study revealed. That figure projects to increase to 83% by 2014.

June 21, 2012

Wading through retail technological innovations and deciding what options and applications should be top priority can be daunting at best. But the opportunities clearly outweigh the challenges, said Epicor Solutions’ Douglas Taylor in an interview with Chain Store Age.

What are the biggest operational challenges facing retailers today?

May 31, 2012

Mobile and social marketing platform-provider Zmags said Thursday that The Container Store has selected Zmags Professional to create interactive digital catalogs designed deepen customer engagement across all channels.

Boston -- Mobile and social marketing platform-provider Zmags said Thursday that The Container Store has selected Zmags Professional to create interactive digital catalogs designed deepen customer engagement across all channels.
                

February 15, 2012

A report released Wednesday by the National Retail Federation and KPMG found that retailers in 2012 will invest heavily in IT, e-commerce, customer service and mobile platforms in order to build customer engagement.

Washington, D.C. -- A report released Wednesday by the National Retail Federation and KPMG found that retailers in 2012 will invest heavily in IT, e-commerce, customer service and mobile platforms in order to build customer engagement.

The report, “Retail Horizons: Benchmarks for 2011, Forecasts for 2012," polled 247 retail executives from various sectors regarding their top strategic initiatives for 2012.

January 3, 2012

By Chris Watland, Signal

By Chris Watland, chris@signalhq.com

By this point, most chain stores have embraced digital marketing to reach customers through regular email communications and with a social media presence on Facebook and Twitter. And retail already outpaces many other industries in its sophisticated collection of customer purchase and loyalty program data.

May 3, 2010

A report released Monday by The E-tailing Group and PowerReviews found that online research remains...

January 27, 2010

Sears' MySears has been ranked No. 4 out of the top five branded communities and...

May 31, 2007

From online episodes of favorite television shows to text messaging to podcasts, consumers increasingly expect...