Content about CoverGirl

May 19, 2011

Edens & Avant announced Wednesday the hiring of Kerry Cavanaugh as its new VP marketing.

Columbia, S.C. -- Edens & Avant announced Wednesday the hiring of Kerry Cavanaugh as its new VP marketing.

With over a decade in global brand and product innovation management at Procter & Gamble, Cavanaugh will lead Edens & Avant in a new strategic marketing direction focused on brand building and consumer innovation in retail.

At Edens & Avant, Cavanaugh will oversee the corporate and center specific marketing of 124 retail properties located in urban markets up and down the east coast.

April 11, 2011

Sears on Monday announced the expansion of beauty to more than 100 Sears locations and Sears.com.

Hoffman Estates, Ill. -- Sears on Monday announced the expansion of beauty to more than 100 Sears locations and Sears.com.

The new cosmetics departments will include beauty products from such well-known brands as L'Oreal, Maybelline, Revlon and CoverGirl, in a range of hues for every woman. Additionally, beauty advisers staffing the departments will offer makeup tips and advice to customers who desire assistance in perfecting their look.