Content about Conundrum

May 28, 2013

By Dan McKone, L.E.K. Consulting

By Dan McKone,

More than 12.5 billion catalogs are mailed out to U.S. homes each year. But has their effectiveness waned as more customers head online? Are catalogs reliable money-makers or have they just become an inefficient necessity eating away at your bottom line? The answer probably lies somewhere in the middle.