Content about Conundrum

May 28, 2013

By Dan McKone, L.E.K. Consulting

By Dan McKone, retail@lek.com

More than 12.5 billion catalogs are mailed out to U.S. homes each year. But has their effectiveness waned as more customers head online? Are catalogs reliable money-makers or have they just become an inefficient necessity eating away at your bottom line? The answer probably lies somewhere in the middle.